Digital Experience Marketing Lead

2 weeks ago

Calgary, Canada Bayer Full time

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Digital Experience Marketing Lead**
- Lead digital marketing and Customer Experience (CX) strategy, planning, and budget deployment for digital marketing activities
- Assess, trial, and incorporate technologies that increase digital transformation within Canada, as well as provide change management across multiple functional teams to ensure our organization is set-up for successAlign with North America (NA) CX Community and Enterprise (global) colleagues, to access and find efficient and valuable customer solutions that are applicable to Canada

This position strives for the following outcomes:

- _Customers choose Bayer as their preferred provider for their operation_
- _Enable customer facing teams to run their local business for the benefit of customers and Bayer_
- _Improve Bayer’s customer experience and elevate customer engagement, loyalty and knowledge through our digital marketing assets._

Bayer is committed to a flexible hybrid working environment. This is a permanent national supporting position based out of the Calgary office.

**What you will do**:

- Lead digital marketing and CX strategy, planning and budget deployment and for digital marketing activities in Crop Science Canada
- Assess, trial and incorporate technologies that increase digital transformation within Canada, as well as provide change management across multiple functional teams to ensure our organization is set up for success
- Align with NA CX Community and Enterprise (global) colleagues, in-order to find efficient and valuable customer solutions that are applicable to Canada
- Collaboration with Customer Relationship and Process Leads, Customer Excellence and Marketing Leads, and Customer Loyalty and Incentives Lead to fully leverage the digital ecosystem
- Lead agency partner relationships for the design of a highly scalable digital framework that elevates customer experience (increasing, earning and retaining customer loyalty)
- Lead cross-organizational and functional collaboration among internal and external stakeholders (i.e. creative and development agencies and IT) to support digital program and project development
- Co-create and collaborate with the Canadian Marketing team, Unit Supporting Squad(s) and customer facing colleagues to lead the creation and delivery of relevant and engaging content to our customers across a broad number of digital channels (e.g. Facebook, Instagram, X, YouTube and our websites); oversee all elements including content intake, planning, execution and final reporting
- Align with the agency to actively monitor the social platforms to recognize and respond to trends and adjust messaging to be relevant to our customer needs

**Who you are**:
- B.Sc/B.Sc Ag/B.Comm/B.A in Business/Marketing or Agriculture related discipline
- Strong digital marketing experience with preference given to experience in the Agriculture industry
- Strong knowledge of the grower customer and supporting their retail channel is preferred
- Digital Marketing Agency experience is an asset
- Project management experience is an asset
- Effective organizational, project management and time management abilities
- Able to prioritize effectively and have strong attention to detail
- Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines
- Commitment to co-creation, collaboration and teamwork

**What we offer**:

- Competitive compensation and rewards package
- Collaborative, diverse and inclusive culture
- Career development and global opportunities
- Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

**Location**:
Canada : Alberta : Calgary

**Division**:
Crop Science

**Reference Code**:
835299

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