Digital Experience Manager
6 days ago
YMCA Calgary Overview
">As a leading charity in Calgary, YMCA Calgary is dedicated to igniting the potential in our community. Our mission is to provide a wide range of programs and services that address the needs of our community, promoting connection and belonging, physical and mental wellbeing, child-care support, language instruction, and more.
">Salary and Benefits
">We offer a competitive salary of $53,654 per year, along with a range of benefits that make us one of the best places to work in Calgary. As a Web and Digital Communications Lead, you will have access to a comprehensive benefits package, including complimentary YMCA Calgary membership, scholarship opportunities, and paid recertification and training.
">Job Description
">As a Web and Digital Communications Lead at YMCA Calgary, you will be responsible for developing and implementing digital marketing plans to drive engagement and conversion. You will own and optimize the website for user experience, conversions, accessibility, and usability, ensuring alignment with brand standards. You will also implement SEO best practices to drive YMCA Calgary memberships and programs and elevate the brand as a trusted charity.
">Required Skills and Qualifications
">To succeed in this role, you will need strong leadership skills with a minimum of 5 years of progressive experience in marketing operations, digital marketing or related roles. You will have demonstrated experience developing and implementing digital marketing plans for large and complex organizations, along with a solid understanding of communications best practices, audience engagement methods, and storytelling.
">You will also have hands-on experience defining and measuring campaign performance, leads, and ROI. You will have working knowledge of Google Analytics 4 (GA4) for monitoring website traffic and user behavior, and assessing campaign effectiveness. Additionally, you will have basic understanding of HTML and CSS and/or experience in Drupal, WordPress, or other CMS platforms, with the ability to make basic updates and improvements to enhance website performance and user experience.
">Benefits and Opportunities
">In addition to the competitive salary and comprehensive benefits package, you will have the opportunity to work closely with a talented team of professionals who are passionate about making a positive impact in our community. You will have the chance to develop your skills and expertise in digital marketing and communications, and contribute to the success of a respected charity.
">About Us
">At YMCA Calgary, we believe in creating a culture of community that promotes purposeful relationships, excellence in technical skills, and stewardship of our business model. If you share our values and are passionate about digital marketing and communications, we encourage you to apply for this exciting opportunity.
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