Marketing Automation Manager

3 weeks ago


Remote, Canada Absorb Software Full time

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact."_**_ - Mark, Marketing Director, YYC_**

Absorb Software: Remote Work Culture

**About the role**:
As a Marketing Automation Manager, you will be responsible for owning and operating our marketing automation platform, fully leveraging its capabilities. Working with marketing and sales stakeholders this role will implement all programmatic and operational initiatives through the marketing automation platform.

**What you’ll do**:

- Know marketing automation inside and out. How it aligns with marketing, tech stacks/systems and the customer journey.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Support operational workflows for other key marketing tech like Drift, Clearbit and Saleforce.
- Define/build database workflow triggers, creating rules, building segmentation and suppression lists, testing and experimenting.
- Support essential marketing operations initiatives in Marketo and Salesforce such as assisting with the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Work with key stakeholders to define KPIs, create reporting, analyze campaign performance.
- Recommend areas of improvement on campaigns from a marketing automation perspective.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Develop protocols and tools to continually monitor, report and analyze program on a regular basis.

**What you’ll bring**:

- Expert knowledge of database management concepts and best practices
- Proven experience with Marketo, however experience in Eloqua, or other Marketing Automation Platform is an asset
- Experience working with an ABM platform like 6Sense or Demandbase is a bonus
- Ability to work collaboratively and as a member of team
- Capable of handling multiple tasks with competing priorities under mínimal supervision

**Technologies we use**:

- Absorb LMS, Google Analytics, Marketo, Salesforce, ZoomInfo, LaneFour, Outreach, Drift and beyond.

**Are you ready to become an Absorber?**

**What we offer**:

- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
- Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office

**Who are we?**

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

**Our values are simple**:

- **We achieve exceptional results by genuinely caring about each other and the work we do**:

- **We’re united, and we grow through our commitment to elevating continual learning**

LI-Remote



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