Lead, Sponsorship

2 weeks ago

Calgary, Canada Platform Calgary Full time

**LEAD, SPONSORSHIP**

**Platform Calgary**

**Calgary, Alberta**

**Who is Platform Calgary?**

Platform Calgary is laser focused on making Calgary a global hub for startups and innovation. We believe that an inclusive, tech-led approach to economic growth and diversification will unlock new avenues of opportunity and prosperity for current and future Calgarians. Calgary is already one of the world’s top 100 emerging innovation ecosystems, but our goals are motivating: over the next 10 years we want to see a 10x increase in the rate of startup creation and growth result in the creation of 30,000 future proofed jobs.

To make this vision a reality, we have opened the Platform Innovation Centre, Calgary’s Home for Innovators. With 100+ partner organizations already connected and aligned in vision under one roof, we are collectively what our name suggests: a platform upon which to build, with an expansive, efficient and well resourced network of support at its foundation. Along with our partners we offer innovators everything they need to get started and get growing: educational programming, community, advice and a globally-connected network of resources.

At heart we are trusted collaborators with our partners that work alongside us, and are tireless advocates for every innovator that comes through our doors.

**The Opportunity**:*

The Growth team is responsible for seeking out and developing strategic, high-impact partnerships with organizations that support the programmatic, financial sustainability and wellbeing of the ecosystem activated within the Platform Innovation Centre. The Growth team portfolio includes over 110 ecosystem partner organizations, professional services firms (as part of the Platform Pillar Team program), corporate sponsors for space, program and events.

As Platform Calgary's Lead, Sponsorship you are energized by creating connections and value for a fast-growing community of innovators. As a member of the Platform Calgary team, reporting to the Director, Growth, you will lead Platform’s efforts to work with sponsors in order to:

- support the growth and advancement of tech startups
- develop partnerships and initiatives that add value to the tech community
- activate the Platform Innovation Centre
- create predictable financial sustainability for Platform and the Innovation Centre

**What you will be doing**:
Sponsorship

As Calgary’s front door for innovators, Platform Calgary and the Platform Innovation Centre host:

- 1,400+ participants through startup programming
- 20,000 annual visitors to the Platform Innovation Centre
- A calendar of yearly events that amplify and celebrate the work of the tech community

Platform Calgary seeks out sponsorships that include a full suite of opportunities. Revenue earned from sponsorship of programs, events and spaces, as well as from ticket sales of Platform signature events is critical to contributing to the operational success of the organization.

This role includes the following areas of work:
Planning & Targeting Sponsorship Opportunities
- Lead the organization-wide strategy on long and short-term sponsorship opportunities
- Set and measure annual sponsorship targets relative to annual business objectives
- Liaise with other internal teams to create collateral and other communication around sponsorship opportunities

Outreach
- Create expressions of interest, requests for proposals and other documentation as necessary for outreach
- Manage and periodically report on sponsor pipeline
- Track and report on prospecting, conversations and other metrics to the Growth Team and Platform Senior Leadership
- Liaise with Marketing team for campaign-related outreach and sponsor attraction/recruitment collateral materials
- Help develop strategy for, and participate in direct sales outreach for, ticket sales for Platform Calgary signature events

Execution
- Build strong and long-term relationships with sponsor organizations based on trust and open communication
- Oversee the negotiation and contracting of sponsor agreements
- Steward relationships with new and existing sponsors
- Nurture the sponsor community through recognition and reporting

Fulfillment
- Be the sponsors’ internal champion in advocating to internal teams activities around fulfillment, relationship management, feedback and measurement
- Create robust feedback loops between sponsors and internal teams to improve the experience of sponsors
- Manage and execute sponsorship renewals
- Alongside internal teams, support the development of timely ROI/impact reporting to sponsors

**What you will bring**:

- 6+ years in a business development, sales, sponsorship or fundraising role
- A client-facing approach that puts clients at the heart of your role
- Success in developing and nurturing corporate relationshipsExcellent communication skills including proposal writing, presentation development and contracting
- Proficiency in GSuite products, CRM (Hubspot) and workflow tools

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