Growth Marketing Lead

1 month ago


Calgary, Canada TransAlta Full time

WHAT YOU WILL DO

Collaborate with internal stakeholders, particularly external affairs teams, to identify target audiences within identified growth markets. Develop comprehensive marketing strategies tailored to each growth market, utilizing a mix of offline and online channels. Lead efforts to increase brand visibility and awareness through strategic initiatives such as conference participation, digital marketing campaigns, sponsorships, and securing speaking opportunities. Work closely with the growth development team to understand their needs and proactively develop communication and marketing tools to support their objectives. Create and implement tools, templates, and strategies to ensure consistent communication of TransAlta's value proposition and brand presence across all touchpoints. Monitor and analyze the performance of marketing initiatives, adjusting strategies as needed to optimize results and achieve growth objectives. Proficient in social media management, including strategic planning, content development, scheduling, and posting Stay informed about industry trends, market dynamics, and competitor activities to identify new opportunities for growth and innovation. Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals and objectives.

WHAT WE NEED FROM YOU



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