Marketing Manager

3 months ago

Ottawa, Canada BrookstreetJobs Full time

**Job Summary**:
**Work Environment**:
This role is based on-site at Brookstreet Hotel, with occasional travel to industry events and conferences. The Marketing Manager will work closely with both the sales and operations teams to ensure cohesive marketing and guest experiences across both properties.

**Key Responsibilities**:
**1. Marketing Strategy Development**:

- Design and implement comprehensive marketing strategies for both Brookstreet Hotel and The Marshes Golf Club.
- Align marketing plans with the brand values and strategic goals of the hotel and golf club, driving guest bookings and membership sales.
- Conduct market analysis and competitor benchmarking to position both properties as premier destinations in the region.

**2. Digital Marketing & Online Presence**:

- Manage the online presence of Brookstreet Hotel and The Marshes Golf Club, including the websites, social media channels, and digital advertising.
- Implement SEO and SEM strategies to increase visibility, web traffic, and online bookings for both the hotel and golf club.

**3. Content Creation**:

- Develop compelling content that highlights the unique offerings of Brookstreet Hotel and The Marshes Golf Club, including luxury accommodations, golf experiences, spa services, dining options, and event spaces.
- Collaborate with designers, photographers, and videographers to produce promotional materials that align with the brand identity of both properties.

**4. Partnership & Collaboration**:

- Cultivate partnerships with tourism boards, travel agencies, corporate event planners, and other industry stakeholders to promote Brookstreet Hotel and The Marshes Golf Club.
- Represent both properties at industry trade shows, events, and conferences to boost awareness and drive bookings.

**5. Event Marketing**:

- Lead marketing efforts for weddings, corporate events, and special occasions at both Brookstreet Hotel and The Marshes Golf Club.
- Promote seasonal offers and exclusive events, such as golf tournaments, spa packages, and holiday celebrations, to boost occupancy and attendance.

**6. Budget Management**:

- Develop and manage the marketing budget for both properties, ensuring cost-effective strategies that deliver high ROI.
- Collaborate with vendors, advertising agencies, and influencers to maximize exposure while staying within budget.

**7. Analytics and Reporting**:

- Track the performance of marketing campaigns for both Brookstreet Hotel and The Marshes Golf Club, using KPIs such as web traffic, guest bookings, membership signups, and event attendance.
- Provide regular reports to the executive team, offering insights and recommendations for future campaigns.

**8. Sales Support**:

- Work closely with the sales teams at Brookstreet Hotel and The Marshes Golf Club to create targeted promotions for corporate clients, leisure travelers, golf enthusiasts, and event planners.
- Support marketing efforts for packages, promotions, and loyalty programs aimed at enhancing guest retention and loyalty.

**9. Customer Engagement and Retention**:

- Design and implement guest loyalty programs and initiatives that drive repeat business for both properties.
- Utilize guest feedback and survey data to refine marketing strategies and improve the overall guest experience.

**Skills and Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
- 3-5 years of experience in marketing, with a preference for experience in hospitality, golf clubs, or resorts.
- Strong communication and project management skills, with the ability to juggle multiple campaigns and deadlines.
- Excellent collaboration skills to work across departments and with external partners.
- Experience in creating high-quality content and managing digital platforms.

**Key Attributes**:

- A creative thinker with a passion for hospitality, golf, and guest experiences.
- Ability to develop innovative marketing strategies that resonate with both hotel guests and golf club members.
- Strong leadership skills with a collaborative, team-oriented mindset.
- Highly organized with attention to detail and the ability to analyze performance metrics.

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