Manager, Content Writing
3 days ago
**Role**:
As the Content Manager for the Brand & Communications team, you will be responsible for supporting our mission to tell the stories that make it clear that we are the global powerhouse in ancillary revenue.
An exceptional communicator, strategist, and creative thinker, you are a storyteller with a knack for finding innovative and resourceful ways to engage audiences, no matter how niche. You consider yourself both a writer and an editor; your editing goes beyond proofreading (though copyediting is super important), and you know how to write and optimize content for various audiences, media, and objectives. You’re also an analytical thinker who can’t stand to see a piece of content published without a clear objective, key points, and a CTA, and have a deep understanding of how content can accelerate progress on strategic brand-building goals.
**Responsibilities**:
- Lead our content strategy for Global Brand, creating content that will engage our various target audiences across a range of channels including social media, influencers, websites/blogs, podcasts, thought leadership & research reports, sponsored content placements, and more.
- Align content strategy with business objectives and key stakeholders; establish an editorial calendar based on product marketing priorities, trending topics, and other opportunities; analyze content performance and identify ways to improve metrics.
- Write and produce clever and engaging content that speaks to our audiences, is consistent, and aligns with our brand and company objectives.
- Work closely with Product Marketing Managers from both the Plusgrade (Solutions) and Points business units to ensure Global content supports product line objectives.
- Edit content written by freelancers, other internal writers, and agencies, giving structural, narrative, style, tone, and other feedback to ensure all content provides a positive, effective, on-brand experience that informs and entertains the reader.
**Qualifications**:
- 4+ years of work experience in content, marketing, communications/PR, or similar, either client or agency side
- A strong understanding of brand identity, brand marketing, and content planning
- Exceptional project management skills, timeline, budget, and task management
- Excellent interpersonal and highly developed communication skills (verbal and written)
- Demonstrated ability to write engaging B2B content - writing samples will be requested
- An interest in, and a willingness to learn about and leverage AI tools
**Benefits and Perks**:
- Flexible hours
- Extra days off
- Extended health care from day one
- Wellness Credit
- RRSP Matching Plan
- Learning & Development
- Free coffee, snacks & drinks
- The best technology
- Company-sponsored activities such as bowling, movies, sports, paintball, and more
**Our Commitment**:
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