Media Campaign Performance Manager

3 weeks ago

Mississauga, Canada Philips Full time

**Job Title**: Media Campaign Performance Manager - Personal Health (Canada)

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**You are responsible for**
- Media planning and execution of Omni-channel activities (Offline & Online) for all categories within Personal Health Canada
- Build & execute media plan and activation across key retailers like Amazon & Walmart.
- Collaborating with the Canada marketing team in defining the media brief, and ensuring targets are in line with overall business KPIs (i.e. revenue, brand preference and market share)
- Briefing and coordinating with all external media agencies to ensure media activation is on time and within budget
- Leveraging data to support campaign optimization and continuous improvement (LEAN management) to drive ROI
- Adjust quarterly media campaigns/plans based on performance
- Influencing full year media plans/strategies by providing the internal marketing team with media insights.
- Partnering with agencies to deploy new capabilities in media activation to enhance campaign planning through learnings
- Inputting and/or creating reporting and postmortems for all media activation outside agency scope.

**You are part of**

The North America (NAM) Marketing team, where a professional but fun workplace atmosphere is valued, and a diverse multi-functional team will greet you. You will report to the Senior Media Strategy Manager, North America and collaborate with Consumer Marketing Managers (Canada), various stakeholders within the North America (NAM) Marketing team, and external media partners/agencies

**To succeed in this role, you’ll need a customer-first attitude and the following**
- A Bachelor’s degree (Business-related degree preferred)
- Minimum of 5 years’ experience in marketing campaign management and/or marketing planning
- Evidence of strong project management skills
- An analytical and solution-oriented mindset, with the ability to set goals and motivate a multi-functional team to achieve results
- Fluency in written/spoken English; fluency in a French language is an advantage

**In return, we offer you**

The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips. Additionally, we provide you a dynamic working environment in an innovative business, paired with a competitive salary, excellent benefits, and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities.

**How we work at Philips**

Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

- We believe in the importance of impactful collaboration:_ There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
- We embrace flexibility:_ Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.
- We want to be at our best:_ The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

**Why should you join Philips?**

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Visit our careers website to explore what it’s like working a

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