Manager, Media Strategy

4 months ago

Mississauga, Canada SharkNinja Operating LLC Full time

Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

**This role is based in our Mississagua, ON office and is hybrid**

SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people's lives every day in every home around the world We now have an opportunity for a Manager, Media Strategy & Planning to join our Marketing organization.

In this role, you will be responsible for developing and delivering multi-channel, integrated media campaigns that drive brand awareness, inspire consumer engagement, and maximize commercial impact in Canada. You will have a strong understanding of the holistic Canadian paid media marketplace and understand how to balance a wide assortment of product priorities to have maximum impact.

You will plan investments across all paid media vehicles including Television (Linear Broadcast and Non-Linear Streaming) and Digital (OLV, Social, Display, Search, Audio) as well as Custom Partnerships. The Manager, Media Strategy & Planning is an integral pillar of the marketing team, ensuring maximum through efficient and effective media plan deployment. **You will knows how to stay on top of Canadian media trends**, ensuring the brand deploys best-in-class media campaigns that mirror its brand pillars in innovation and creativity. You will build comprehensive frameworks that effectively measure media performance and ladder up to the overarching Canadian business objectives.

**Duties and Responsibilities**:
Strategy & Planning
- Be the point of contact for omnichannel media planning across campaigns and channels, lead weekly check-ins and key strategy sessions with agencies and cross-functional partners
- Define campaign media strategy that supports brand priorities, marketing objectives, product calendar, and commercial goals
- Brief media partners and vendors on annual and campaign basis, providing clear direction, and consumer insights for 360 activation plan ideation and development
- Collaborate closely with Digital and E-commerce teams to ensure strategies are aligned with and compliment all Digital and Performance Marketing plans and initiatives
- Create and iterate scenarios for successful media flighting to deliver on various objectives and budgets based on data, research, consumer trends, and best practices.
- Present recommendations, analysis, and regular status updates to Senior Leadership for alignment and feedback

Production & Execution
- Connect the dots between all business facets to ensure media timing and weight is in line with key time periods, inventory availability, and promotional events and react quickly to implement contingencies where needed
- Monitor and identify risks for creative and production timelines; ensuring media creative is delivered on time and accurately
- Drive partnership and exploration of New Media platforms, tactics, and tests to evolve our current thinking of media capabilities
- Quarterback custom media integrations - Ideate with Brand and Creative teams on custom content, experiential and media partnership campaigns
- Partner with cross functional teams and leaders to ensure strategy remains consistent through execution and communications development

Analysis and Success Measurement
- Co-create campaign post-launch recaps with media partners; verify placement information, and performance analysis
- Collaborate with Commercial Analytics, Category Management, and Ecommerce teams to understand the broader impact of media delivery on sales channels
- Produce insightful analysis with forward looking recommendations in real time
- Continue to stress test defined KPIs and identify leading indicators for commercial success
- Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible

Operational Excellence
- Manage significant budgets across campaigns, accurately account for billing in a timely manner.
- Maintain the source of truth for weekly media investment forecasts
- Juggle many projects and programs simultaneously, as well as managing team members priorities

**Qualifications**:

- Bachelor's degree in commerce, marketing, media, or business
- Minimum 5 years Marketing experience and 2 years Media experience
- Performance Media experience is an asset
- Strong oral and written communication skills.
- Strong problem-solving skills
- Ability to identify and implement creative approaches
- Details-oriented with ability to drive exceptional consumer engagement through storytelling.
- Strong time management skills and capable of managing multiple simultaneous projects

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