Channel Sales Marketing Manager

5 months ago


Montréal, Canada Intrado Full time

Intrado is looking to hire a **Channel Sales Marketing Manager** to join our team.

The **Channel Sales Marketing Manager **will play a critical role in driving partner success through innovative marketing campaigns and initiatives. This role will be responsible for developing and executing comprehensive marketing plans and programs that align with the company's overall goals and objectives while collaborating closely with Channel Sales teams to identify opportunities for growth and create targeted marketing initiatives that effectively engage and support our channel partners.

**Essential Duties**:

- Establish and maintain relationships with Intrado’s Enterprise Channel Partner team
- Drive marketing activities with all Enterprise channel partners to include sales conferences, events, webinars, social media, newsletters, blogs, partner websites and intranets
- Coordinate with Intrado marketing to deliver appropriate collateral to partners
- Maintain current list of Strategic, Engaged, and Master Agent partners and collaborate regularly with Channel Sales leadership for growth strategy
- Monitor marketing initiative performance to include total leads, opportunities, closed wins and closed losses, total new-logo revenue, and total add-on revenue; continually optimizing strategies to maximize partner engagement and drive revenue growth
- Assist Channel Sales leadership in contract negotiations with channel partners as needed
- Conduct ROI analysis and strategize KPIs with Intrado’s Channel Sales team
- Collaborate with Channel Sales team to provide quarterly channel reports to leadership
- Develop and maintain an Intrado 911 Channel Partner Portal
- Monitor competitor activity and industry trends within the channel and communicate key indicators to Intrado Product Management and Sales leadership teams
- Seek out and develop new marketing opportunities for Intrado platforms and services

**Education**:

- Bachelor's degree from an accredited college or university with major course work in marketing, communications, journalism, or a related field required.
- Equivalent work experience in a similar position may be substituted for educational requirements

**Experience**:

- 4+ years progressive experience in B2B Marketing, preferably in the SaaS or technology industry
- Proven track record of results through marketing campaigns and initiatives
- Strategic analysis related to market trends
- Ability to effectively translate analysis into actionable plans
- Excellent written and verbal communication skills
- Adept at building and maintaining strong partner relationships
- Ability to us data analytics tools to analyze performance metrics and make data-driven decisions
- Proficiency in CRM systems for managing and tracking partner relationships
- Ability to work with US base customers and internal teams

**Benefits & Compensation**:
The hiring range for this position is anticipated between $105,000 and $115,000 and will be commensurate with experience.

**ABOUT US**


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