Non-acute Market Manager

7 months ago

Mississauga, Canada BD Full time

**Job Description Summary**:
The **Non-Acute Market Manager** is a significant contributor to the achievement of key business objectives of the non-acute channels team, supporting accelerated growth through across various portfolios and in priority channels including home care, retail pharmacy and surgical centers. The role is hybrid and based in our Mississauga, Ontario offices.

**Summary**:
The Non-Acute Market Manager is accountable for the achievement of key marketing goals; develops and drives the execution of the non-acute marketing plan to meet both the short
- and long-term growth strategies within the Canadian non-acute market. Responsibility includes decisions or recommendations that impact sales and/or expense budget performance, including potential management of a formal marketing expense budget, driving top line sales performance. Influences within work area/ department/ function and within business units; provides significant input into business decisions and resource planning for the non-acute team; plays critical role in key projects/ initiatives, often leading cross-functional project/ initiative teams. Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g., strategic planning, market development, forecasting.

**Responsibilities**:

- Manages all aspects of marketing plan development and execution for assigned markets to ensure the achievement of financial/budget expectations and product or channel strategies, including market sensing (gathering customer insights, analyzing market trends), marketing/portfolio mix, go-to-market strategies, channel prioritization, customer segmentation, and pricing strategies.
- Lead development of selling tools and omni-channel campaigns to support execution of strategic plans.
- Collaborate on priority market development activities to elevate BD's presence in new care settings.
- Collaborate and align with contacts globally and within the BD Canada organization on strategies to drive growth in the non-acute market.
- Contribute to the development of the Annual 3 Strategic Review process for the Non-Acute Team.
- Act as the main knowledge leader with respect to competitive activities, initiatives, and partnerships to ensure proactive market awareness and action.
- Sales support as required to meet customer needs.
- Organization and execution of National Conferences and Events.
- 20% travel within Canada and the US.

**Skills and Competencies**:

- Fluency in English (read write speak) is required, bilingual French is a strong asset to communicate with French-speaking customers across the country.
- Collaborative teammate with excellent communication, critical thinking, and interpersonal skills.
- Proven ability to influence cross-functional teams without formal authority and collaborate with others to meet project goals, timelines, and/or deliverables.
- Customer centric - able to uncover customer insights and segment customers in an actionable way.
- Experience with omni-channel customer engagement, including customer targeting and developing channel strategies.
- Strategic planning experience, including analyzing market trends and developing impactful marketing plans.
- Highly organized, with the ability to juggle multiple projects and prioritize under tight targets and manage ambiguity.
- Ability to interact effectively with all management levels.
- Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.
- Demonstrated leadership, creativity, and vision.

**Qualifications and Experience**:

- Minimum of 2-5 years of business experience within the healthcare industry.
- Experience may include marketing, sales, sales training, business development.
- Prior product management experience in the med tech industry considered a strong asset.
- Prior experience working with different types of non-acute customers (e.g. clinics, home care, retail pharmacy, biotech/pharma) preferred.
- Ability to travel up to 20%.

**Education and Training**:

- Bachelor’s degree required.

**Primary Work Location**: CAN Mississauga - Derry Road West

**Additional Locations**:
**Work Shift**:

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