Marketing Specialist, Acute Care

5 days ago

Mississauga, Canada Medline Industries Inc Full time

**Primary Location **: CA-ON-Mississauga

**Description**:
**Value Proposition**

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care - this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

- Collaborative work environment with highly engaged employees
- Annual Employee Appreciation Week
- Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
- Career growth and training programs
- Open communication with Senior Leaders
- Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
- Employee referral program
- Education support programs
- Fitness subsidy
- Recognition programs
- Social activities
- And much more

**JOB SUMMARY**

**Position Type**:12-month contract

**Location**:Mississauga, ON (Hybrid)

**Reports to**:Director, Brand Marketing

The Marketing Specialist supports the Marketing Manager, Acute, and shares responsibility as the Marketing Voice of the Acute Channel. This role is responsible for implementing strategies to grow awareness and engagement of the Medline Canada brand in their respective channels and drive market growth by connecting through Internal and External Customer Insights.

As part of the Marketing team this individual will work in close alignment with Sales and other key business stakeholder to manage, implement and activate brand campaigns, communications and activities that lead to positive sales impacts while building the credibility and differentiated value of the Medline brand in Canada. The position will activate the Medline brand in the Canadian Healthcare landscape in the Acute Care market. Additionally, it will also support the Sales and Clinical efforts related to Channel growth and market impact, and support internal stakeholders with Marketing expertise and partnership.

**CORE JOB RESPONSIBILITIES**
- Execute Annual Marketing Plans that are developed through Customer Insights. Including product launch plans by working closely and collaboratively with stakeholders including; Sales, Product Managers, and other internal stakeholders as required.
- Work in concert with upcoming RFP’s and Business Opportunities within a reactive and proactive approach and has a deeper understanding of the Channel Customer needs
- Contribute to the GtM and Value Proposition Strategies related to their Channels in collaboration with Key Stakeholders including Sales, Product, Clinical as priority audiences
- Understand Market Dynamics and acts on Business Goals
- Act as the Marketing Channel Champion
- Develop and coordinates sales channel discussions & vehicles to seek regular input from stakeholders to ensure required programs, messaging, and marketing tools are aligned to business objectives and priorities
- Maintain Brand Guidelines and implements them across all projects, resulting in brand consistency across the business
- Manage the delivery, timing and team alignment of Medline brand and product marketing requirements in Medline’s annual calendar of events including tradeshows, customer presentation, publications and internal conferences, and Customer Channel activities
- Ensure consistent brand messaging across multiple media working with member of the marketing team to align and ensure synergies within digital platforms, printed materials, events and any other media effort
- Support other members of the Marketing Team for other marketing tactics as needed
- Act on procurement processes, selects and establishes strong, effective relationships with translators, partners, contractors, consultants and agency partners
- Develop and manages and project budgets and plans
- Analyze activities and campaigns with ROI metrics and focuses on market channel activation.

**Qualifications**:
**QUALIFICATIONS**
- Degree in Business or Marketing, or equivalent experience
- MBA is advantageous
- 3 to 5 years in a Marketing management role an asset
- Experience with Healthcare Brand Marketing is critical
- Experience in the Quebec Healthcare market is an asset
- Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
- Experience in managing, creating, leading integrated marketing campaigns
- Experience in managing creative and digital agencies
- Experience in delivering and leveraging data-driven business analytics and developing business insights

**About Medline Canada**

Medline Canada stands at the forefront of healthcare, providing expertise and a breadth of so

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