Demand Generation Expert

3 days ago

Vancouver, Canada Scoop Robotix Full time

**About You**

As the Demand Generation Lead, you will have a unique opportunity to shape and drive our demand generation strategy while being actively involved in the execution. In this hands-on role, you will collaborate closely with cross-functional teams, including sales, product, and content, to create integrated marketing campaigns that effectively position our brand, generate awareness, and engage our target audience. As we grow and add more resources to our marketing team, you will gradually transition into a strategic leadership position, overseeing the execution carried out by your team. This role offers a balance of strategic thinking and hands-on implementation, enabling you to have a direct impact on our company's success and contribute to our mission.

**About Scoop Solar**

We are a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, E-mobility and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to expand, we are seeking a highly skilled and motivated Marketing Expert to lead our demand generation strategy and execution. This is an exciting hands-on opportunity to join our dynamic team, advance your career in the fast-growing climate tech space while making a significant societal impact.

**Responsibilities**
- Develop and execute a comprehensive demand generation strategy to drive lead generation and revenue growth, aligned with company objectives and target market segments.
- Collaborate with the content team to create compelling and relevant marketing content, including whitepapers, case studies, blog posts, videos, and webinars, to attract and engage target audience personas.
- Leverage marketing automation and CRM systems to implement lead nurturing and scoring programs, ensuring effective lead management and conversion.
- Monitor and analyze campaign performance metrics, including lead generation, conversion rates, pipeline growth, and ROI, to optimize marketing efforts and drive continuous improvement.
- Conduct market research and competitor analysis to identify trends, insights, and opportunities for differentiation in the climate tech space.
- Initially, actively contribute to the hands-on execution of marketing initiatives, including content creation, campaign setup, and data analysis.
- Collaborate with the sales team to align marketing and sales efforts, optimize lead handoff processes, and ensure effective communication throughout the buyer's journey.
- Over time, as we expand our marketing team, transition into a strategic leadership role, overseeing the execution carried out by your team members.

Join our passionate team and take on a hands-on role that offers the opportunity to shape and execute a comprehensive demand generation strategy. As we grow and add more resources to our marketing team, you will gradually transition into a strategic leadership position, overseeing the execution carried out by your team members.

**Qualifications**
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
- Proven experience (7+ years) in B2B demand generation and marketing, preferably within the SaaS industry. Experience in the solar and climate tech space is highly desirable.
- Deep understanding of demand generation strategies, marketing automation platforms, CRM systems, and analytics tools.
- Demonstrated track record of developing and executing successful integrated marketing campaigns that drive qualified leads and revenue growth.
- Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate ideas to diverse audiences.
- Analytical mindset with the ability to analyze campaign data, identify trends, and optimize marketing performance.
- Proactive and results-oriented mindset with a strong sense of ownership and accountability.
- Passion for sustainability, climate tech, and making a positive impact on the world.
- Join our passionate team and take on a hands-on role that offers.
- Please note, due to the high volume of applicants, only those selected for interviews will be contacted._

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Work from home

Schedule:

- Monday to Friday

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