Director, Demand Generation

6 days ago


Vancouver, Canada Klue Full time

Klue has exciting plans in 2024 and ambitous goals we're looking to achieve. That's where you come in.

We are looking for a Director of Demand Generation to dive head first into our campaigns and channels to drive demand and grow our pipeline across all segments. We're looking for a leader to build out our demand gen function, who can also get into the weeds with campaigns, marketing automation, and other demand gen channels, with the ability to both strategize and roll up your sleeves to execute.

**What You'll Do**:

- ** Lead Generation and Pipeline Growth**: Develop and execute strategies to increase the volume of qualified leads feeding into the sales pipeline.
- ** Cross-Channel Marketing Campaigns**:Oversee the design and implementation of cross-channel marketing campaigns to target different segments effectively. Partner with Sales, SDR, Marketing Ops to develop a seamless lead routing and funnel conversion strategy.
- ** Brand Positioning and Awareness**: Enhance the company’s presence and visibility in key markets, positioning Klue as a leader in competitive intelligence solutions.
- ** Team Leadership and Development**:Manage and mentor the demand gen, SDR, events and performance marketing teams to foster innovation and drive superior performance.
- ** Performance Metrics and Analysis**:Establish key performance indicators for all demand generation initiatives; continuously analyze performance to optimize return on investment.
- ** Market Expansion**:Strategically expand the company's reach by entering new markets and verticals, adjusting the marketing mix as needed based on regional and vertical-specific insights.
- ** Event Strategy and Execution**:Lead the strategy, planning, and execution of all events, ensuring alignment with broader marketing and company goals.

**What You'll be Measured on**:

- ** Increased Lead Generation**: Achieving MQL, pipeline generation and revenue targets on a month-over-month and annual basis
- ** Sales Pipeline Contribution**: Direct impact on the sales pipeline with measurable growth in deal closures attributed to marketing initiatives.
- ** ROI on Marketing Spend**:Achieve and exceed set ROI targets for various marketing campaigns and channels.
- ** Team Performance and Growth**: Development of team skills and capabilities, with improved team satisfaction and performance metrics.
- ** Event Impact**: Successful execution of events as measured by lead generation, customer engagement, and contribution to overall revenue

**What We're Looking for**:

- Proven expertise in leading demand generation across multiple channels in a B2B environment.
- Leadership and team management abilities to mentor and motivate a diverse team.
- Strategic thinking with the ability to see the big picture and align marketing strategies with company objectives.
- Someone who thrives in an environment where you’re expected and given, the opportunity to build. Our ideal person will lean into ambiguity and will constantly evaluate, iterate and pivot based on observations.
- Highly analytical in nature and proven ability to measure and optimize marketing effectiveness.
- Well-versed with marketing automation tools (Hubspot, Salesforce); web analytics software (Google Analytics and Google Tag Manager), and CMS (WordPress).
- Excellent communication and interpersonal skills to collaborate with various stakeholders and represent the company externally

**How We Work**:

- ** Hybrid Work.** Our main Canadian hubs are in Vancouver and Toronto, and most of our team is located in EST and PST. Ideally, this role would be located in Toronto or Vancouver.
- Your team will be in office at least 2 days per week, if you are within a reasonable commuting distance of the office, we’ll see you there

**Total Compensation and Benefits**:

- Competitive salary
- Extended health & dental benefits that kick in day 1
- Opportunity to participate in our Employee Stock Option Plan
- Time off. Take what you need. We want the team to prioritize wellness and avoid burnout. Vacation usually falls into 3 categories: recharging, life-event, & keeping a work-life balance. Just ensure the required work gets done and clear it with your team in advance. You need to take at least two weeks off every year. The average Klue team member takes 2-4 weeks of PTO per year.
- Direct access to our leadership team, including our CEO
- Be part of a high performing Marketing team who know how to celebrate their success

We gather compensation benchmarking data across the BC & Canadian Tech Industry and use that data to build a range for our current team and future talent. Your exact salary is determined by experience level, skill, capabilities, whether or not you select options and internal pay parity.

If you feel like this role is a great fit and have questions about comp, get in touch and we’re happy to discuss further. There is always an ongoing conversation around compensation.

️ ️ ️ ️ ️ ️ ️ ️ ️ ️



  • Vancouver, Canada Comm100 Network Corporation Full time

    **Job Title**: Director/Manager of Demand Generation **About Comm100**: At the forefront of digital omnichannel customer engagement, Comm100 is dedicated to transforming how organizations connect with their customers. Our advanced suite, featuring live chat, secure messaging, AI-powered bots, and automation, sets the standard for seamless digital...


  • Vancouver, Canada Conexiom Full time

    About the Role: Conexiom is seeking an exceptional Senior Director of Demand Generation, reporting to the CMO, who will own sales pipeline creation from strategy to creation and execution. We are looking for someone who is analytical, creative, and takes ownership of growth targets. The right candidate is an excellent strategist who also enjoys rolling...


  • Vancouver, Canada Trulioo Full time

    **At Trulioo, we build and connect digital identity networks around the globe, and this framework of trust empowers businesses to assess the various risks associated with digital identities. Our mission is to build trust online. Digital services hold the promise of allowing anyone to interact and transact with anyone, anywhere. However, the threat of bad...


  • North Vancouver, Canada Arc'teryx Full time

    **Department**:Merchandise Planning & Allocations **Reports to**:Senior Director, Merchandise Planning **Location**:North Vancouver, BC, On-Site **Your Opportunity at ARC’TERYX**: The Director, Demand Planning leads a team of planners in enabling the organization to achieve its Long-Term Strategic Plan (LTSP). You develop the company’s demand plan and...


  • Vancouver, Canada Boomi Careers Page Full time

    **About Boomi and What Makes Us Special** Boomi is looking for an expert demand marketer, to execute a program of multi-channel digital demand generation campaigns across the America's region, to engage our prospects and customers through the entire buyer's journey, capturing new contacts, nurturing and converting them to pipeline opportunities and revenue....


  • Vancouver, Canada Marble Financial Full time

    We're Marble, an innovative and forward-thinking company in Financial Technology Wellness Solutions. Working at Marble is more than just a job; it's an experience that thrives on creativity, collaboration and accountability. We're a company that believes in the power of growth and learning. Our open-door policy facilitates a path for all employees while our...

  • Vp Demand Generation

    2 weeks ago


    Vancouver, Canada Tipalti Full time

    **Responsibilities** - Lead overall inbound and outbound demand generation and sales funnel development activities; implement high-impact strategic campaigns and tactical marketing programs across our key geographies, verticals, and partners. - Partner with sales leadership to build demand generation strategies that closely align with sales strategy, vision...


  • Vancouver, Canada Launch Labs Full time

    We’re seeking a data-driven, results oriented Demand Generation Manager to join our team. At Zenhub we’re dedicated to bringing innovative project management solutions to our customers. As Demand Generation Manager you’ll play a pivotal role in driving and executing demand generation strategies that increase brand awareness and generate qualified leads...


  • Vancouver, British Columbia, Canada Launch Labs Full time

    We're seeking a data-driven, results oriented Demand Generation Manager to join our team. At Zenhub we're dedicated to bringing innovative project management solutions to our customers. As Demand Generation Manager you'll play a pivotal role in driving and executing demand generation strategies that increase brand awareness and generate qualified leads -...


  • Vancouver, Canada EvenUp Full time

    **What you'll do**: - Lead the development and execution of customer acquisition strategies to drive revenue growth and meet business objectives - Manage a team of direct reports, providing guidance, mentorship, and performance management to achieve departmental goals - Utilize data-driven insights to optimize marketing campaigns and channels, focusing on...


  • Vancouver, Canada Traction Rec Full time

    We’re looking for a** **Demand Generation Specialist** to join our team and be part of our next stage of growth. As our Demand Generation Specialist, you will join our small and mighty dynamic team to support new and expanding Marketing initiatives. The core focus of this role will be to create and execute marketing campaigns to increase qualified leads,...


  • Vancouver, Canada Evident Digital Full time

    Do you have one year’s experience repeated many times over? Maybe it’s time to get out of the rut. Own Demand Gen at **Evident Digital**: Vancouver's Rising Star Tech Company Calling All Passionate Marketers!! Are you a strategic whiz with a knack for creative campaigns that drive results? Do you crave a fast-paced environment where you can make a real...


  • Vancouver, Canada Merchant Growth Full time

    We care about growing strong and capable teams with creative, collaborative people. Your peers at Merchant Growth have diverse backgrounds, skill sets, and experiences while sharing an established track record of driving significant business growth. The company is seeking a high-performing and motivated full-time **Demand Generation Manager** to support the...


  • Vancouver, Canada Produce8 Full time

    At** Produce8,** we think the future of work is digital despite the location, but the tools and processes used to operate it are still analog and in-person. Work needs a re-think, and we're stepping in. As a venture-backed startup launched out of Top Down Ventures, we're building a new category of software to help teams collaborate more deeply, communicate...


  • Vancouver, Canada Produce8 Full time

    At** Produce8,** we think the future of work is digital despite the location, but the tools and processes used to operate it are still analog and in-person. Work needs a re-think, and we're stepping in. As a venture-backed startup launched out of Top Down Ventures, we're building a new category of software to help teams collaborate more deeply, communicate...


  • Vancouver, Canada E-xact Transactions Canada Ltd Full time

    Job location is Remote About Us Exact Payments is a leading provider of embedded software payments, processing over 1bn transactions and 150bn+ in payment volume a year. Exact is a private equity backed company headquartered in Scottsdale, Arizona and Vancouver, British Columbia with team members across North America. About this Position You’ll work...


  • Vancouver, Canada Scoop Robotix Full time

    Scoop Solar is a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, E-mobility and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to...


  • Vancouver, Canada Scoop Robotix Full time

    **About You** As the Demand Generation Lead, you will have a unique opportunity to shape and drive our demand generation strategy while being actively involved in the execution. In this hands-on role, you will collaborate closely with cross-functional teams, including sales, product, and content, to create integrated marketing campaigns that effectively...


  • Vancouver, British Columbia, Canada E-xact Transactions Canada Ltd Full time

    Job location is RemoteAbout UsExact Payments is a leading provider of embedded software payments, processing over 1bn transactions and 150bn+ in payment volume a year.Exact is a private equity backed company headquartered in Scottsdale, Arizona and Vancouver, British Columbia with team members across North America.About this PositionYou'll work closely with...

  • Demand Planner

    2 weeks ago


    Vancouver, Canada Saje Natural Wellness Full time

    **Overview**: For over 25 years we’ve been helping our community with essential oil blends that actually work. These essential oil blends treat stress, pain, gut, balance, and support in relaxation prior to sleep, and for symptoms of coughs and colds. We know that a life committed to wellness is greater than one focused on illness, and believe that...