Multi-media Specialist

2 weeks ago

Markham, Canada Lorex Technology Inc. Full time

**Company Description**

Proudly Canadian-founded, the Lorex team across North America is committed to the design, development, and deployment of ingenious smart home security and business monitoring solutions that enhance our customers’ lifestyles and sense of well-being. We achieve this by continuing to produce innovative solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers.

**Job Summary**

Reporting to Senior Marketing Manager, the Multi-Media Specialist is the primary role for all steps involved from scripting, story boarding, filming and editing animated and video assets to be use across Lorex’s online, retail, and social platforms. In addition, this role will provide secondary support for ad hoc design requests.

With a strong concentration on creating video content for retail sales channels, customer facing promotional material and associated instructional content, social media and digital, this role will be responsible for all steps of production.

**Duties & Responsibilities**:
**Video**:

- Working alongside Sr. Marketing Manager and third party vendors, assist with pre-production, production, and post production for video shoots; including all scripting, story boarding and editing
- Develops video concepts and treatment and with direction of the Sr. Marketing Manager, quotes and manages video proposals to align with budget allocated to video projects
- Develops ideation for video projects and assists with scripting and treatment and is capable of staging, filming and editing video projects
- Review, track and assist in the prioritization of internal video/media needs from creative brief to delivery
- Lead video production with logistics, set-up and execution for video projects
- Attend planning and strategy meetings to support content development as well as company and project deliverables
- Films and edits short videos for social media platforms for both organic and paid use
- Creates static and motion graphics as well as animated videos for social media channels, digital ads as well as other video projects
- Creates quick product focused “How To” videos for social media, website and more
- Responsible for Youtube execution and best practices for Youtube optimized content
- Edits footage and provides assistance with post-production on video projects
- Lead video production department with logistics, set-up and execution for video projects
- In collaboration with Product Management and Marketing, produce promotional images and videos in advance of new product releases and sales events, meeting specific format and resolution standards
- In advance of product releases and interface updates, construct instructional videos featuring in-house developed motion graphics to explain and walk through product details and set up
- Produce a library of usable content to include video clips, security camera footage, photos, graphics, and design
- Leads internal Technical Support Videos and responsible for scripting, pre-production items, filming, and editing. Support videos consist of: Installation, how to Vignettes, FAQ and Step-by-Step Instructional videos
- Create images and videos for various social media platforms
- Collaborates with cross-functional teams to ensure promotions, product launches and content is consistent

**Social Media**:

- Supports the social media content calendar in accordance to company’s marketing strategy
- Responsible for uploading all videos to the Lorex YouTube Channel and maintaining video library and playlists of all assets
- Ability to create Youtube specific video content to optimize performance
- Creates and edits static, animated and video content for all social media platforms
- Works alongside the Social Media Coordinator to support in the creation of images and videos for various social media platforms
- Attend planning and strategy meetings to assist in content development as well as company and project deliverables. Contributes to the Social Media Content Calendar

**Requirements**:
**Knowledge, Skills and Abilities (KSAs)**
- Work experience in video/media environment
- Educational degree or certificate in Marketing, Film or similar work experience
- Creative ability to take a concept into a well finished video
- Minimum of 1-3 years of video production experience
- Minimum of 1-3 years of project management experience
- Strong attention to detail
- Excellent estimating and scheduling skills
- Knowledgeable on video, film or TV production
- Excellent problem-solving and conflict resolution skills
- Experience working on and tracking of multiple projects simultaneously
- Knowledge of or experience with Adobe Creative Suite, Microsoft Office Suite, Adobe Premiere Pro, Final Cut Pro X and various digital file formats would be of benefit
- Experience with Google Workshops to optimize content an asset

**Competency Profile**
- Ability to act quickly and espond in a respectful and insightful way to customer inquiries
- Abili

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