Marketing Specialist

1 month ago

Markham, Canada Greenergy Canada Full time

MARKETING SPECIALIST

REPORTING TO THE CONVENIENCE RETAIL BRAND MANAGER

**Location**:
MARKHAM, ON

**About the company**:
Across Canada, Greenergy operates a national gas and convenience retail network of over 240 locations, with a vast portfolio of brands as well as a strategic fuel supply network. Greenergy is the exclusive Mobil branded wholesaler and offers the leading _PC Optimum _loyalty program at these locations. It also wholly owns and operates Mr. Gas, Simply Gas, Inver and Waypoint Convenience locations, as well as has offers with independent retailers. Greenergy operates strategically located fuel infrastructure to supply wholesale and retail customers throughout Ontario.

Internationally, Greenergy is a leading supplier of waste-based renewables and transportation fuels. With operations in the UK, Ireland, and Brazil as well as through a joint venture in Bahrain, Greenergy leverages its strategic infrastructure and supply chain expertise to supply fuels in the most efficient way to commercial, wholesale and retail customers.

**About the role**:
Reporting to the Convenience Retail Brand Manager, the Marketing Specialist (MS) is responsible for executing and delivering on the strategic marketing plans developed to meet the Convenience Retail (CR) and Fuel Brands business needs. The MS will execute marketing strategies for the business including base and expanded promotional offers, branded activations including vendor engagement, supporting national marketing contests and promotions, collaborating with agencies and freelancers to drive customer loyalty and revenue generation. The MS also supports fuel brand activities where required.

**Key activities**:
The Marketing Specialist is integral to the success of the convenience business and fuel brands, with areas of responsibility including:

- Lead the annual c-store promotional calendar, including managing the full-cycle workflow between vendors, CR and marketing.
- Manage in-store digital screen advertising efforts.
- Lead in executing additional expanded offers to grow CR business.
- Blend expanded promotions and contests into the annual calendar and lead campaigns where required.
- Act as the internal brand champion for local product positioning, including branded storytelling across digital and in-store. Connect the dots between the product, store execution and marketing campaigns.
- Co-lead in-market activations at locations or strategic partner locations, working collaboratively with store partners, agencies, and freelancers.
- Support content creation for paid, earned, shared, and owned media channels for convenience brand.
- Recommend and identify new opportunities in digital landscape to grow fuel and c-store sales. Work with agency and freelancers that support digital execution (social media, website, digital media, etc.).
- Plan, coordinate, and execute specific marketing initiatives related to the fuel retail industry and support Fuel Brands Manager with retailer, dealer and internal communications where required.
- Support strategic projects, research and other initiatives where required.
- Lead day-to-day functions of third-party delivery partnerships including internal compliance, menu strategy, pricing management, and internal stakeholder communications. Co-lead national strategy planning, implementation, and communications between all stakeholder groups.

**Skills/attributes desired**:

- Post-secondary degree (BCom/BA) in Marketing, Communications, Business, or a related field.
- Proficient in Design, Google Analytics, Google Ads, Internet Marketing Services (i.e., Uberall), Google My Business, Facebook Ads, Adobe Suite Programs, Microsoft Office Suite.
- Community Management experience (Facebook/IG/Twitter).
- Knowledge of Convenience & Gas industry or retail industry.
- Go-getter, ambitious, positive, and curious with a self-starter attitude.
- Enthusiasm for supporting local communities and storytelling/communications.
- Passion for branded experiences, customer engagement and communication.
- Experience in the following considered an asset: Mailchimp, Social Media Management Software, WordPress/Website.

Everyone at Greenergy is encouraged to challenge the status quo of an established industry, and carve out new, efficient ways of working.

We thrive on innovation and change, and no one day is the same. Our greatest resource is our people, and our success is the result of continued dedications and commitment of our people.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Markham, ON L3R 0P2: reliably commute or plan to relocate before starting work (preferred)

Work Location: Hybrid remote in Markham, ON L3R 0P2

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