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Manager Shopper Marketing Food Basics
1 week ago
**Position Title**:
***Manager Shopper Marketing Food Basics
**Requisition ID**: 34003
**Career Group (ADSP)**:
***Administrative
**Division**:Qc - Marketing Metro (80069072)
**Department**:
***Marketing and e-Commerce
**Work Location**:METRO ON - 5559 DUNDAS STREET W (#A-DUND)
**Province**:Canada : Ontario
**Position Type**:Permanent
**Joining our team has its advantages**
- Flexible schedule to promote work/life balance
- Telecommuting in hybrid mode
- Group insurance from the first day
- Very competitive pension plan
- Generous holiday policy
- Personal days
- Employee Assistance Program
- Free parking
- Opportunity for professional development
**Summary**:
The Manager Shopper Marketing develops and manages the thought leadership and execution of marketing/advertising initiatives that influence shopper behavior, support the merchant businesses and drive category sales, profits, and customer experience/loyalty at an accelerated pace. Responsible for physical and digital flyer strategic development and execution, along with in store radio and signage. Leads with a customer first and employee engagement lens at all times.
**Specific Responsibilities**:
- Category Marketing:_
- Leads the design, strategy and execution of the category marketing program; understanding of market segmentation, consumer, category and competitive insights to build out comprehensive and strategic category marketing strategies that deliver to the brand message and store experience.
- Provides guidance to Category Marketing Team on overall strategy leading the development of a 52-week event-based calendar for the organization by merchant business that guides the activity plan. Ensuring alignment with key partners.
- Working with the functional Category Marketing Team to ensure cross functional integration of cross category events, using all appropriate marketing channels including but not limited to mass, PR, flyer, digital, instore, social etc.
- Collaborate with merchant teams, vendors and operations to develop the plans, implement and communicate.
- Management of Category Marketing budget
- Shopper Marketing Program:_
- Design and implement the shopper marketing strategy and process and align/collaborate with the merchant and operations organization on ownership, deliverables, and forecast.
- Own and manage key vendor marketing relationships, developing benchmarks and frameworks for vendor management process.
- Responsible for the functional team that supports and manages the day to day of the shopper marketing program execution
- Attend trade shows and conferences in order to identify trends, enhance innovation, identify new vendor partners, and create presence.
- People and Team:_
- 1 Direct report and 1 indirect report. Responsible for creating an engaging, positive, culture that drives results. Focusing on being a leader that is a change and culture champion.
- Leadership role, role model in the organization, culture champion, helping to build cross-functional high performing matrix teams, cultivating relationships with Quebec partners and sharing best practices.
- Process and Automation:_
- Responsible for defining the processes and transitioning them into automated environments over the long term.
**Qualifications**:
- 5 to 7 years in Marketing roles
- Strong communication skills, both written and verbal, with the ability to build clearly articulated and influential sales presentations
- Strong sense of initiative and willingness to be entrepreneurial in your thinking
- Ability to influence, interact and present to key stakeholders across all levels of management
- Budget management and accounting skills a requirement
- Excellent negotiation skills & strong project management skills
- Must have previous experience with Shopper Marketing, flyer optimization programs, and category marketing
- Previous experience leading, coaching and managing people is preferred
LI-Hybrid
**_
Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment._**
**_ _**
**_ Only applicants that meet the qualifications will be contacted._**
**_ We respectfully request no calls or unsolicited resumes from agencies._
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