Revenue Growth Manager

5 months ago

Mississauga, Canada Conagra Brands Canada Inc. Full time

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

**Position summary**:
The Revenue Growth Manager Trade Strategy provides comprehensive analysis and recommendations which supports our Revenue Growth Management focus at Conagra Brands. Responsibilities include price and promo strategy, promo effectiveness, price realization, and trade spend optimization as the priorities. The Trade Strategy manager must be proficient in mining data to drive, actionable insights in the following areas: market trends, product volume & mix, channel & retailer margins, promotional tactics/strategies. The position offers a unique experience for growth due to the high degree of interaction across a highly diverse food portfolio and degree of collaboration with different departments at Conagra Brands. Examples include Orville Redenbacher, Angie’s Boom Chicka Pop, Healthy Choice, Gardein, Slim Jim, and VH Sauces to name a few.

**Responsibilities: Price Analytics**:

- Serve as central resource for promotional pricing analysis, recommendations, and best in class reporting across RGM team and business partners.
- Develop, communicate, and monitor promotional price and trade recommendations to maximize profitability by performing advanced pricing analysis. This includes capability to synthesize large amounts of data into actionable insights and coherent strategies.
- Proven success dealing with time-sensitive ambiguous issues in a dynamic business environment, driving towards resolution and progress with varying amounts and quality of information.
- Proactively identify Trade Investment/Mix opportunities, and risks, manage projects using multiple sources of data analysis with mínimal supervision.
- Compare Enterprise level business mix by evaluating Trade, & ROI performance between Brands/Customers.

**Strategic**
- Collaborate and influence with cross-functional teams.
- Role is integrated into the Customer Planning Cycle, connecting back to the Customer with External Revenue recommendations.
- Support Sales Customer P&L Optimization:

- Lead development of portfolio trade spend strategy for profitable growth with Customers.
- Identify negative ROI events.
- Promotional exceptions, and violations.
- Recommendations to saturate positive ROI investment by retail partner.
- Drive continuous trade investment productivity improvements and optimized Trade ROI though partnering with Customer Teams.

**Execution**:

- Lead and develop scorecards to ensure Trade Strategy/Optimization is executed.
- Build, maintain, and track key performance indicators for Pricing and Trade Mix.
- Assist in selling in pricing changes.
- Supports execution of set guardrails for Go-To-Markets.
- Analyze National level trade spend and develop recommendations.

**Supervision**:

- No Direct Reports.

**Potential Career Progression**:

- Lateral moves into Sales and Finance.

**Qualifications**:

- Proven functional/technical understanding on trade promotions:

- Promotional Strategy - understanding of the strategic & operational impacts of trade promotional decisions across the business.
- Promotional Analysis - direct experience in, monitoring & analyzing trade promotions, accurate promotional pre & post evaluations using ROI measurements. Scenario planning maximize profit and growth.
- University Degree, preferably with emphasis in business, economics, marketing, finance and/or accounting.
- 3-5 years of CPG experience in roles within Revenue Management, Customer or Sales strategy, Trade finance preferred.
- Strong MS analytical skills.
- Strong communication and interpersonal skills to function effectively as a leader and work collaboratively in a team environment
- Experience working with Nielsen.
- Familiarity with the Canadian marketplace and the dynamic that exists between brands, retailers and consumers.

**Our Modern Workplace**:
Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully

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