Marketing & Communications Manager
6 months ago
**Position Summary**:
**Key Responsibilities**
- Execute and communicate comprehensive marketing plans and campaigns to promote company products/services, increase brand visibility, and drive sales.
- Serve as a liaison between the GMS Canada subsidiaries and the USA’s marketing and communication team.
- Lead market research efforts to identify target audiences, market trends, and competitor analysis to inform brand guidelines, strategies, and tactics.
- Oversee the creation of marketing materials, including website content, advertising materials, swag/ company peripherals, social media content, and communications.
- Analyze marketing, sales data and metrics to evaluate campaign performance, ROI, and customer insights, and make data-driven recommendations for optimization.
- Collaborate cross-functionally with sales and other teams to ensure alignment of marketing initiatives with business objectives.
- Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
- Manage marketing budget, allocate resources effectively, and track expenses to ensure cost-effectiveness and ROI.
**Skills and Qualifications**
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
- Strong knowledge of digital marketing tactics and tools, including SEO, SEM, social media, and analytics platforms.
- Excellent analytical skills, with the ability to interpret marketing data and metrics to drive insights and decision-making.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
**Benefits**
- Compensation
- $80,000 - $100,000 annually.
- Health benefits - including drug coverage, practitioner, dental, vision, disability, and life insurance.
- Retirement savings (pension or other) are provided.
- Perks - Company discounts (mobile phone, gym membership, etc.), training programs and opportunities for career advancement, group events, and more
**Our Vision**:We will be the Premier distributor in every market we serve through embracing our unique Culture and professional humanity.
**Our Mission**:We create opportunities, build significant relationships, and deliver solutions.
**Our Core Values**:
- Our people have the independence and authority to make a difference.
- We invest in relationships and every person is important.
- Our highest priority is serving others.
- We passionately pursue a safe work environment along with a relentless focus on operational excellence.
- We believe you can never go wrong, doing the right thing.
**We are an equal opportunity employer.
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