Assistant Marketing Manager

6 months ago


North York, Canada ICICI Bank Canada Full time

Job Summary:
Area of Responsibility

1. Physical and digital representation of bank in various marketing activities.

2. Roll-out marketing campaigns and coordinate for branch, local, regional or national events.

3. Coordinate with Corporate Brand Group in India, the Marketing Department at IBG and where necessary, counter-parts in other locations where the Bank operates. Ensure constant data, idea and marketing plan sharing, in congruence with the Parent and Canada market guidelines.

4. Develop month/quarter/annual event plan that maps the communication activity for all internal and external media, associations and web content

5. Facilitate product development, including Resident and Non-resident Indian Services, other subsidiaries such as securities dealer and web-trade (when same is established).

6. Build relationships with service providers in Canada and elsewhere, while communicating high service, quality and sense of urgency generally expected by the Bank.

7. Create positive media coverage and minimize any negative coverage.

8. Ensure legal compliance, valid registrations under patent and copyright laws.

9. Publication of Annual Reports, product brochure, literature, client presentations, collaterals and signage etc. Act as the “Brand Monitor”.

10. Effective events and gift managements & creation of sponsorship and philanthropic opportunities, lunch & learn seminars, etc.

11. Develop feedback/monitoring system, technical and market intelligence for e banking platform.

12. Inventory management for corporate and community activities for all the sales teams of the bank

13. Other duties as assigned for website of the Bank

**Job Type**: Fixed term contract
Contract length: 12 months

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (required)

Licence/Certification:

- G2/ G License (required)

Work Location: In person


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