Marketing Strategist

3 months ago

Markham, Canada 4S Consulting Services Inc. Full time

**Company Description**

4S Occupational Health and Safety Advisory is a premier firm specializing in providing high-quality occupational health and safety services for both large and small organizations. We offer comprehensive 360-degree support in Occupational Health and Safety, reinforced by our proprietary **4SafeCom online management system**, expert consulting services, and targeted training programs. Our core mission is to integrate safety into our clients’ organizational culture, ensuring compliance and sustained adherence to safety standards.

Our services are tailored to meet the diverse needs of any industry, including:

- **Online Management System**: 4SafeCom streamlines Safety, HR, and Learning management.
- **Consulting Services**: Our experienced consultants guide companies in implementing effective safety practices.
- **Training Programs**: We provide CPO-approved training courses that enhance safety awareness and knowledge.

We also specialize in implementing COR, ISO, and WSIB Excellence programs to support our clients in maintaining the highest safety standards. For more information, visit our website.

**What We Offer (In Addition to Salary)**:

- Collaborative and supportive team environment.
- Opportunities for professional development and career growth.
- Comprehensive company-paid benefits package, including health, dental, and vision coverage.
- Work-life balance.
- Performance-based bonuses.

**Summary**

**Key Responsibilities**
- Market Trend Integration: Identify industry trends and incorporate innovative ideas into the marketing strategy.
- Marketing Planning: Develop, manage, and execute quarterly or annual marketing plans for the entire department or specialized areas.
- Public Relations Management: Oversee the company’s public relations efforts, ensuring positive brand exposure. Providing direction on campaign execution, content creation, and monitoring progress.
- SEO Management: Implement SEO strategies to improve organic search rankings, drive traffic, and enhance search engine visibility. Regularly optimize on-page and off-page SEO, including keyword research, content optimization, and link-building initiatives. Use tools like Google Analytics, Google Search Console, and SE Ranking to monitor performance.
- Website Maintenance & Optimization: Oversee the regular maintenance and optimization of the company website to ensure peak performance, mobile responsiveness, and alignment with SEO best practices.
- Process & SOP Implementation: Develop and maintain processes and Standard Operating Procedures (SOPs) related to outreach activities, follow-ups, sales cycles, and incentive tracking.
- CRM Management: Serve as the CRM champion, ensuring accurate data entry and timely updates of leads and customer information. Generate weekly reports on sales activities.
- Campaign Management: Plan, execute, and optimize marketing campaigns across various channels, ensuring alignment with business goals.
- Content & Event Marketing: Oversee the development of marketing materials and promotional content. Lead trade show booth setups, webinars, presentations, and digital content creation.
- Client Engagement: Build and nurture relationships with key decision-makers and influencers. Drive external communications and outreach efforts to engage potential clients.
- Market Research: Conduct market research to understand customer needs, trends, and the competitive landscape. Use insights to inform and adjust marketing strategies.
- Data Analysis & Decision Making: Analyze marketing data (campaign results, conversion rates, web traffic) to drive future marketing decisions.
- Campaign Budget Management: Oversee the Marketing Campaign budget, ensuring cost-effective spending while meeting ROI targets.
- Brand Management: Develop and manage brand positioning through consistent messaging across all platforms.
- Event Coordination: Lead the planning and execution of client-facing events, including trade shows, ensuring successful brand representation.
- Other Duties: Support additional marketing, communications, and business development initiatives as required. May require working with student interns.

**Qualifications**
- **Education**:_
- Bachelor’s degree in Marketing, Business Administration, or a related field. Post Graduate Diploma, or Masters in Marketing is a plus.
- **Experience**_:

- 3-5 years of experience in Marketing and project management, with proven leadership experience.
- Relevant experience in _North American_ markets, particularly in B2B marketing.
- Experience in marketing consulting services, training programs, and SaaS solutions is required.

**Skills**:

- Proficiency in CRM management (e.g., Zoho) and marketing automation tools.
- Excellent communication and writing skills, with the ability to interact at all organizational levels.
- Strong analytical and problem-solving abilities, with a keen eye for detail.
- Results-oriented, with the ability to manage multiple pro

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