Global Experiential Marketing Director

3 days ago

Montréal, Canada Xsolla Full time

Xsolla is looking for a Global Director of Experiential Marketing to join our fun, creative and global Marketing team here at Xsolla In this leadership role, you will use your planning, organization and execution skills to help the company profitably grow through creation of interactive event-based activations at our global tradeshows, conferences and Xsolla produced events.

As Global Experiential Marketing Director, you will be integral in planning, creating and executing trade shows, conferences, Xsolla Summits and City events for the company. You will be responsible for designing and curating experiences that highlight our core values and product suite geared towards accelerating growth for developers in the video game industry.

You will take ownership of the larger scale event projects, with direct supervision from the Vice President of Experiential Marketing, and work alongside the Experiential Marketing, Regional Marketing, Product and BD teams to execute against our annual roadmap of 150+ events globally.

You will be responsible for the planning, budgeting, logistics and management required to successfully execute events globally, whether it be virtual, in person, or hybrid. You will assist in the management of the Experiential Marketing team with day to day tasks, project check ins, problem solving and helping the team to develop creative ideas and with general event execution tasks.

We are looking for an experienced, trustworthy, self-driven, motivated and accountable individual to support the event-based marketing efforts of the team while collaborating and integrating within the global company strategy.

When working within a team-based environment, you will be required to work with team members from different disciplines from around the world, agency partners and trade show producers, vendors, agencies and venues.

**RESPONSIBILITIES**:

- Support the VP of Experiential Marketing with all Xsolla trade shows, special events and experiential marketing activities
- Collaborate in a productive, open way to planning, selecting, negotiating, managing and measuring event-based marketing campaigns with the VP of Experiential Marketing and the winder Experiential Marketing team.
- Develop KPIs, manage the global event budget, and ensure every event wrap up reports is completed on time.
- Build comprehensive quarterly end-to-end plans with Experiential Marketing Event managers / coordinators and Project Manager for event-based marketing projects and related programs that will communicate and amplify our brand while delivering high quality leads for Xsolla globally Own and execute the largest scale events with Experiential Marketing Event managers /coordinators and Project Manager
- Facilitate scaling the Xsolla brand and company awareness through various digital, in person, and hybrid events
- Ensure brand integration and consistency across all event platforms and activations including but not limited to working specialized internal and external resources for booth design, collateral creation & distribution, video content creation, social media promotion, lead tracking, lead nurturing campaigns and integration of speaking engagements at such events
- Create opportunities to gather, capture and validate new business leads through each event activation
- Deliver upon all aspects of event activations between customers and the company, and ensure a positive customer service experience
- Ensure our comprehensive dashboard of event ROI metrics is kept up to date with the marketing operations and analysts to communicate results for each event - communicated and tracked through our internal communications tools
- Integrate content from the overall marketing editorial calendar into each event
- Work with and manage video, photography, creative, venues, contractors and production companies to create content that can be utilized at each event and marketing campaigns

**REQUIREMENTS**:

- Bachelor's degree
- 10+ years of related professional Event Management Experience - agency, brand, technology, or related background
- 5+ years of experience and knowledge of working in the video game development and publishing industry or similar tech field
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Significant and documented experience working and succeeding in a team-based environment
- Demonstrable expertise in budgeting and managing projects to tight deadlines
- Demonstrable expertise in generating ROI from events and how to measure the success of events
- Understand the need for timely information, able to meet deadlines and manage own workload
- Creativity and the ability to think outside the box is a must, we are looking for someone who wants to push the boundaries, try new things and to elevate our experiences to the next level
- Ability to confidently communicate with vendors, organizers and our internal teams about event plans
- Strong live event &

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