Intermediate Specialist, Communications and
4 weeks ago
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**Job Type**:
Employee
Duration in Months (for fixed-term jobs):
N/A
Job Family:
Student Recruitment
of Open Positions:
1
Faculty/Service - Department:
Student Experience
Campus:
Main Campus
Union Affiliation:
SSUO
Date Posted:
February 26, 2024
Closing Date:
March 08, 2024
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above
Hours per week:
35
Salary Grade:
SSUO Grade 10
Salary Range:
$75,743.00 - $95,678.00
About the Telfer School of Management
The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.
At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.
Position purpose:
Reporting to the Supervisor, the Specialist contributes to the development and growth of the sector by conceptualizing and executing liaison and recruitment activities which project a positive image of the sector in order to maximize outreach and attract a high caliber of students. Organize and lead promotional and recruitment events and campaigns, generate web content and develop communication plans to project a positive image, promote the brand and increase the visibility of the sector. Act as resource person to employees of the sector on inquires related to communications to ensure compliance with established policies and standards.
In this role, you will:
- Liaison activities: Plan and coordinate visits with future students, parents, and guidance counsellors to promote programs, achievements, and ongoing activities of the faculty and/or the university. Act as a resource person for inquiries pertaining to program requirements and university services with the objective of increasing the visibility and appeal of the program for future students.
- Events management: Conceptualize and execute events for student recruitment and other special events in order to project a positive image of the faculty and/or the university. To this end, form and chair event planning committees, identify elements and timelines, monitor and communicate progress. Develop event budgets and ensure that all activities take place within budget limitations.
- Promotion: Promote events to target audiences to maximize outreach and participation. To this end, conceptualize and develop promotional material, maintain strong relationships with key contacts at secondary schools and other postsecondary institutions and at government agencies, develop a student ambassador program and facilitate its activities.
- Quality assurance: Develop performance indicators and monitor performance by executing consultations and surveys in order to maximize the effectiveness of liaison and recruitment activities of the sector. Analyze results and make improvements to optimize the use of recruitment and advertising tools.
- Trends and needs analysis: Initiate and execute market research studies and analyze results to identify priorities and critical paths for all recruitment and liaison activities and to recommend new initiatives.
- Communications: Develop and execute an annual communications plan that supports the sector’s communications needs for various internal and external target audiences, contributing to the strategic plan and the brand of the sector. To this end, write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and coordinate translation.
- Client advice: Provide advice and tools to employees of the sector in the preparation of presentations and other communications to ensure visual identity and compliance to communication policies, web, accessibility and official language standards. Act as resource person for the sector for inquiries pertaining to communications policies and procedures.
- Marketing: Develop and implement marketing strategies for the sector contributing to the corporate marketing and communications plan. To this end, collaborate with graphic designers and photography and printing resources in the production of marketing material to promote the sector to future students while ensuring compliance with graphic standards.
- Web content management: Anticipate requirements and generate web content to best meet ongoing business needs while ensuring compliance with web, official language and accessibility standards and established policies. Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of the sector’s web sites.
What you will bring:
- Knowledge of communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work exper
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