Program Marketing Manager

3 days ago

Mississauga, Canada Aramark Full time

We are seeking a dynamic and results-driven Program Marketing Manager to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies, events, webcasts and online educational content that drives engagement, growth, and success for our programs. You will work closely with cross-functional teams to ensure our marketing efforts align with our business objectives and resonate with our target audience. Experience in the Senior Living industry would be a real advantage for any applicant.

**Responsibilities**:
**Event Planning & Execution (live events) - 30%**
- Develops event agenda and sources speakers
- Sources and books venues for all CPS events, taking into consideration industry and distributor events.
- Organizes all event requirements, including but not limited to: creation & design of online registration sites, mobile events app; purchase of promotional items; set up of group registration; development of host/emcee notes, presentation templates, event day team assignments, etc. If travel is required by the Ops team, booking of lodging, etc.
- Works directly with each venue to coordinate & organize all logistics including but not limited to: food & refreshments, room set-up, supplier storage & tradeshow requirements, AV, etc.
- Works directly with speakers to determine & coordinate requirements including lodging, travel (if required), handout materials, etc.
- Publishes event content and promotions on the portal.
- Communicates event registration updates and recommends follow up actions, as needed.

**Event Planning & Execution (webcasts) - 30%**
- Develops webcast calendar and sources speakers, including partner-type sessions (e.g. Better-in-10 series)
- Solely responsible for organizing logístical requirements for all webcasts.
- Plans and organizes all webcast requirements, including but not limited to: creation & design of ON24 registration and presentation, intro/housekeeping slides, recording, etc.
- Works directly with speakers to coordinate recording for simu-live webcasts, polling questions, video uploads, etc.
- Publishes webcast content on the portal.
- Acts as the facilitator/host on webcast live date.
- Communicates webcast engagement results and recommends follow up actions, as needed.

**Online Courses**
- Assists the VP, Marketing & Program Development in managing the review and update schedule of all online courses, including portal updates.
**Program Development and Marketing Campaigns - 15%**
- In collaboration with the CPS marketing & program development VP, identifies opportunities for enhancements to the Education program, as well as develops, evaluates and/or curates content.
- Leads the development of marketing campaigns, including schedule, of core programs - purchasing, dining, theme days, etc. and works collaboratively with marketing specialists and program designate/owner on messaging and campaign design.

**Field Support & Engagement - 5%**
- Provides corporate support to Account and Sales Managers.

**Measurement & Analysis - 10%**
- Monitors event attendance and engagement, prepares reports and recommends changes, as needed.
- Monitors, recommends and applies learnings from event management & virtual learning trends to enhance the COMPLETE Education program.

**Qualifications**:

- Minimum five (5) years of marketing, communication and event management experience, demonstrating a record of progressively increasing responsibility.
- Experience in photography and video editing software is an asset.
- Excellent organizational and time management skills.
- Experience and demonstrated ability to work effectively in a matrixed organization.
- Strong communication skills, written and oral.

**Education**:
**About Complete Purchasing Services**:
**Complete Purchasing Services (CPS)** helps organizations thrive in a competitive marketplace by delivering strategic supply chain solutions to maximize operational and financial performance for clients. Complete Purchasing Services has Complete Purchasing Services (CPS) helps organizations thrive in a competitive marketplace by delivering strategic supply chain solutions to maximize operational and financial performance for clients. Complete Purchasing Services has developed manufacturer and distribution purchasing programs based on a combination of quality, service, and price. The value equation determines costs and identifies the best sources of supply to enhance service delivery to clients.

CPS is committed to providing clients with the right product and service mix at the right price, using solid supply chain management principles and processes. Their comprehensive purchasing program covers various areas, including:
Food Services & Clinical Nutrition
Housekeeping Services
Laundry & Linen Management
Building Maintenance
Nursing and Medical
General Administration
Vending and Office Coffee

**HOW CPS HELPs**: Complete Purchasing Services streamlines buying processes through its web-

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