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Product Marketing Manager

2 months ago

SaintLaurent, Canada Haivision Full time

_**ABOUT US**:_

Haivision Systems Inc. (“Haivision”) (TSX: HAI), a leading global provider of mission-critical, real-time video networking and visual collaboration solutions.

**About Haivision**
- **Job Summary**:_

Are you detail oriented and passionate about product launch planning and go-to-market execution? Are you a technical whiz with a flair for explaining complex topics in easy-to-understand ways? Are you a prolific writer and confident presenter? Do you love making and giving engaging presentations? If so, Haivision is looking for you to become a key player on our Product Marketing team. We need a leader capable of helping us tell the Haivision story - about how our connected cloud and intelligent edge hardware, software and cloud solutions are connecting the world with real-time video. Could it be you?

About the Team:
You’ll join a collaborative team of talented, dynamic marketers that work hand in hand with Content and Digital Marketing, Product Management and Sales every day.

**Responsibilities**
- **DEVELOP PRODUCT POSITIONING**: Contribute to, and manage, the development of product messaging that differentiates Haivision products and solutions from competitors across different markets.
- **PLAN & EXECUTE PRODUCT LAUNCHS**: Plan, coordinate and execute the launch of new products and releases working cross-functionally to ensure launch readiness.
- **CREATE MARKETING CONTENT & SALES TOOLS**:

- Support the sales and marketing teams through the creation and maintenance of slide decks, brochures, solution briefs, demos, and other sales tools.
- Conceptualize, create, and present presentations that explain product, customer, or industry focused information while refining complex technology into easy-to-understand benefits.
- Communicate the value of new products & releases to our sales team, sales engineers, and marketing team.
- Research competitor offerings for product positioning purposes, creation of silver bullets, or create new targeted sales/marketing collateral.
- Work with PR to draft press releases and brief the press about new product launches, Haivision solutions and technology.
- **EVANGELIZE HAIVISION**: Speak and present about Haivision solutions to both external and internal audiences (on camera, in webinars, and in person).

**Skills and Qualifications**:

- 3-5 years in a product marketing or technical marketing or a technical sales role with a proven track record of delivering high-value sales tools and technical marketing materials.
- Bachelor’s degree in Science, MBA or similar preferred.
- Strong written, visual, and oral communication skills in English. French considered an asset.
- Experience with live video streaming technologies; IP networking and cloud solutions knowledge is a plus.
- Analytical mind with creative flair to distill down complex topics into easy-to-understand documents, visuals and presentations.
- Team player with strong interpersonal skills and the ability to juggle multiple priorities simultaneously when working with stakeholders across diverse geographical regions

**Job Types**: Full-time, Permanent

**Benefits**:

- Paid time off

Ability to commute/relocate:

- Saint-Laurent, QC H4S 0A9: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- Product Marketing: 3 years (preferred)

Work Location: Hybrid remote in Saint-Laurent, QC H4S 0A9

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