Manager, Media Strategy

6 days ago

Toronto, Canada Loblaw Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague._

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

A trusted strategic advisor for our Internal Brands - the Manager, Media Strategy will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes.

You specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.

**Responsibilities**:

- Leading annual and campaign planning for Loblaw Media’s brand partners
- Partnering with account teams, data scientists, audience and execution teams to conceptualize and develop programs on behalf of brands, translating marketing and advertising objectives into media strategies
- Managing day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams
- Make timely strategic and tactical client recommendations based on insights from Loblaw data
- Working with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues
- Lead the execution and campaign management of media plans through trafficking and reporting for all campaign initiatives across the team’s portfolio.
- Coordinate trafficking of creative assets for campaigns, in collaboration with the broader media team, internal and external creative partners, media agency and vendors.
- Research and analytics; reviewing Digital, Social and Search content performance and help in marking timely suggestion solutions to any issues
- Support ongoing financial record management via BCR, approving invoices for payment and creating purchase orders/scope of work documents.
- Oversee and maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.
- Obtains all necessary approvals from internal stakeholders as needed.
- Proactively communicates with team leads, Internal and agency partners to adjust media strategies and plans to meet changing market and competitive conditions.
- Ensures timely completion and delivery of media marketing campaigns.
- Assists in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.

Core Competencies:

- Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
- The ability to plan both short
- and long-term media plans designed to meet business objectives.
- The ability to ensure that the execution of tactics remains on brand and on target.
- Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
- Ability to conduct fact-based analysis with reasoned judgment.
- Ability to innovate and think outside-of-the-box with willingness to always learn.
- An ability to move easily between strategy, plan development and ‘hands-on’ account management.
- Highly organized, able to prioritize multiple projects effectively.
- Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
- Demonstrated ability to develop and execute effective media strategies that align with business objectives.
- Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
- Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility.
- Strong Analytical Skills - able to understand metrics & measure results.
- Works well under pressure with a strong work ethic.
- Be team-orientated and have a passion for collaboration.

Skills & Requirements:

- 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset)
- Experience in client services type environment - leading end to end account support
- Experience with Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, Social Media, etc.
- Strong grasp of mar

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