Paid Media Specialist
6 days ago
Sussex Strategy Group offers exceptional advisory services and empowers businesses, corporations, associations, and non-profit organizations to navigate complex public, government, and regulatory landscapes. Our expertise lies in developing and implementing comprehensive public affairs plans that shape public opinion, influence government policy, and advocate for our clients' interests.
Job Role
We are seeking a Paid Media Strategist to lead the planning, execution, and optimization of digital ad campaigns for our clients. The ideal candidate will develop and implement digital advertising strategies to support public affairs and advocacy initiatives, plan, execute, and manage paid media campaigns across various platforms, and optimize ad performance through A/B testing, bid adjustments, and creative iterations.
Responsibilities
- Develop and implement digital advertising strategies to support public affairs and advocacy campaigns.
- Plan, execute, and manage paid media campaigns across platforms.
- Optimize ad performance through A/B testing, bid adjustments, and creative iterations.
- Track, measure, and report on campaign performance using analytics tools.
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