Paid Media Strategist

5 days ago

Toronto, Ontario, Canada Sussex Strategy Group Full time

The Opportunity

Are you a digital advertising professional eager to lead data-driven campaigns that support public affairs and advocacy initiatives? Do you thrive in a dynamic team environment where your strategic digital efforts can make a tangible impact on high-profile campaigns? Are you passionate about leveraging digital media to drive engagement and influence decision-making? If so, we want to hear from you

Sussex Strategy Group is seeking a Paid Media Strategist to lead the planning, execution, and optimization of digital ad campaigns for our clients. The ideal candidate is an analytical and creative thinker with a strong understanding of digital media buying, audience targeting, and campaign performance tracking across various platforms.

Ways You Can Contribute

  • Develop and implement digital advertising strategies to support public affairs and advocacy campaigns.
  • Plan, execute, and manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), OOH, Reddit, and other programmatic ad networks.
  • Conduct audience research and segmentation to ensure targeted and effective campaign delivery.
  • Optimize ad performance through A/B testing, bid adjustments, and creative iterations.
  • Track, measure, and report on campaign performance using analytics tools including Google Analytics, Meta Business Suite, TikTok Business Centre and other relevant platforms.
  • Work collaboratively with internal teams, including creative, public affairs, and strategic communications, to align advertising strategies with overall campaign objectives.
  • Stay current on industry trends and best practices to ensure our campaigns are innovative and cutting edge.
  • Ensure all digital ad campaigns comply with industry regulations, platform policies, and client guidelines.

Who You Are

  • 3+ years experience in digital advertising, paid media, or a related field.
  • Bachelor's degree in marketing, Advertising, Communications, Business, or a related field.
  • Strong proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital advertising platforms.
  • Hands-on experience with audience targeting, conversion tracking, and data-driven campaign optimization ideally in an agency environment.
  • Strong analytical skills and ability to interpret campaign performance data to drive decision-making.
  • Experience with budgeting, bid strategies, and campaign forecasting.
  • Ability to work in a fast-paced, deadline-driven environment and manage multiple campaigns simultaneously.
  • Excellent communication skills and ability to translate data insights into actionable recommendations.
  • Proven organization, time management and problem-solving skills.
  • Familiarity with government relations, advocacy, or public affairs campaigns is considered a strong asset.

Salary Range: $75,000 - $85,000

About Us

Sussex offers exceptional advisory services and empowers businesses, corporations, associations, and non-profit organizations to navigate complex public, government, and regulatory landscapes. Our expertise lies in developing and implementing comprehensive public affairs plans that shape public opinion, influence government policy, and advocate for our clients' interests.

Since our founding in 1998, we have proudly remained Canadian-owned and independently operated. With offices in Toronto and Ottawa and a network of accomplished affiliates nationwide, Sussex possesses unparalleled knowledge of government affairs, strategic communications, and digital advocacy to help achieve your business goals. At Sussex, we don't just understand the challenges our clients face, we embrace them as opportunities for growth and transformation.

Sussex is committed to providing equal opportunities to all applicants and employees without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our hiring process and decisions are based on merit, qualifications, and business needs. We strive to create a workplace that values diversity and inclusivity, and we encourage candidates from all backgrounds to apply.

If you require accommodation during the recruitment process, please inform us of your requirements. We will work with you to provide accommodations based on your individual needs to ensure a fair and accessible process.

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