Sr. Marketing Manager, Consumer

3 weeks ago

Toronto, Canada Align Technology Full time
Department: Marketing

Location: Canada-CHQ-Ontario-Toronto

Description

Join a team that is changing millions of lives.

Transforming smiles. Transforming lives. Transforming an industry.

Align Technology, Inc. (NASDAQ: ALGN), makers of the Invisalign system, and iTero intraoral scanners, is the industry leader and innovator in medical devices which focuses on revolutionizing the dental and orthodontic industry. Align Canada opened its first office in the heart of downtown Toronto in 2017 after more than 15 years servicing the Canadian market. With a trajectory accentuated by accelerated growth and innovation, Align Canada continues to reinforce its consumer presence as the most advanced clear aligner system in the world while building a highly regarded employer brand in Canada, being certified as a Great Place to Work in Canada since 2019.

At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.

About This Opportunity

Align Technology is seeking an experienced Sr. Marketing Manager, Consumer to be a key member of the Consumer Marketing team. The ultimate objective of this role is to make the Invisalign brand the most consumer requested brand within the dental industry.

Who you are: You have a proven track record in brand management as well as performance marketing. You're an experienced marketer with an entrepreneurial spirit, who is passionate about selling in new ideas and to lead the team through to execution. A strong team player and passionate about making an impact, you are a balanced thinker (analytics vs. creative) and a great communicator. You're also a hands-on, roll-up your sleeves leader with a strong vision, leading a team of internal and external agency partners including creative, media, CRM, Martech, Web and PR to execute compelling marketing campaigns that break through.

Key Responsibilities

  • Oversee agencies in developing integrated multi-channel strategies to drive on-going media optimizations
  • Lead inter-agency teams to develop and implement high impact campaigns that emotionally connect with consumers
  • Collaborate with cross-functional partners to launch digital initiatives, product launches, and campaigns
  • Contribute to the Annual Operating Plan by defining strategic initiatives, and lead agencies through to implementation
  • Develop and maintain relationships with North American counterparts, championing Canadian led initiatives and getting the proper resources to support budget management
  • Take on other special projects or duties as required or assigned

Skills, Knowledge & Expertise

  • Bachelor's degree in marketing or equivalent experience required
  • 8+ years of marketing experience with a background in brand management and performance marketing. Ideally from the medical device, auto sector, telecommunication, or pharma sector, agency experience is an asset
  • Have a strong working knowledge of CRM systems to be able to analyze consumer touchpoints throughout the consumer life cycle
  • Work with Martech team to develop a seamless consumer journey to maximize commercial opportunities
  • Strong knowledge of marketing automation demonstrating a clear familiarity with Customer Relationship Management and Content Management System software
  • Strategic & critical thinker, ability to connect the dots across multiple sources of information
  • Experienced working collaboratively in a highly complex environment of cross-functional partners in a matrix environment & influence
  • Thrive in a fast-paced environment and work with ambiguity
  • Able to pivot quickly and manage multiple priorities at any given moment in time
  • Ability to execute with excellence
  • Solid written, verbal and presentation English communication skills, with French/English bilingualism an asset
  • Strong collaborator, interpersonal skills, and creative problem solver
  • Proficiency with MS Office suite including Word, Excel, Outlook, and PowerPoint required.
  • Legally entitled to work in Canada and travel on occasion primarily to the US or within Canada (less than 10% of the time)

Sound like a good fit?

Great Click the "Apply" link to let us know you are interested.

Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

About Align

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools, and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics, and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.

We respect your privacy. Please review our Applicant Privacy Policies for additional information.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Applicant Privacy Policies:

Review our Applicant Privacy Policies for additional information.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

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