Social Media Manager

2 weeks ago


Vancouver, Canada Top Down Ventures Full time

Company Overview

Magic Scoop is a newly launched company in the health and wellness industry, founded by seasoned entrepreneurs with over a decade of experience in the natural health industry. Our mission is to simplify health and wellness, inspiring individuals to take meaningful actions towards a more fulfilled life. At Magic Scoop, we envision elevating the world's health and unlocking human potential through quality, innovation and convenience.

Magic Scoop All-in-One Nutritional Greens is a comprehensive blend of 75 vitamins, minerals and whole-food ingredients, professionally formulated to provide optimal daily nutrition in one convenient scoop.

Position Overview

As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase Magic Scoop's brand awareness, engage target audiences, and drive traffic to our online platforms. You will manage all aspects of our social media presence, including content creation, community management, and analytics tracking, to ensure alignment with our marketing goals and objectives.

Key Responsibilities:

- Implement comprehensive social media strategies to increase brand awareness, drive traffic, and generate leads for Magic Scoop products.
- Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, TikTok and LinkedIn, ensuring consistent brand messaging and voice across channels.
- Monitor social media trends, analyze performance metrics, and adjust strategies accordingly to optimize engagement, reach, and ROI.
- Create compelling and engaging content working closely with the in-house content creator and design team. This includes: posts, videos, and stories that align with brand objectives and resonate with our target audience.
- Collaborate with cross-functional teams, including marketing, creative, and product development, to ensure social media content is integrated with overall brand initiatives and product launches.
- Manage the development and execution of influencer marketing events and campaigns, including identifying and recruiting relevant influencers, negotiating partnerships, and managing relationships to amplify brand visibility and reach.
- Plan and coordinate social media activations, including contests, giveaways, and collaborations, to drive user-generated content and foster community engagement.
- Engage with followers, respond to comments and messages, and foster a sense of community around the Magic Scoop brand.
- Stay up-to-date with industry best practices and emerging trends in social media marketing, and implement innovative approaches to drive results.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking, to maximize ROI and achieve marketing objectives.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in social media marketing, with a track record of successfully managing and growing social media accounts for consumer brands.
- Deep understanding of social media platforms, algorithms, and best practices, with a focus on Instagram and TikTok
- Excellent written and verbal communication skills, with the ability to craft engaging content and communicate effectively with diverse audiences.
- Strong analytical skills and the ability to interpret data to drive actionable insights and optimize social media performance.
- Creative thinker with a passion for health, wellness, and nutrition, capable of developing innovative and compelling content ideas.
- Ability to multitask, prioritize, and thrive in a fast-paced, deadline-driven environment.
- Experience with social media management tools, analytics platforms, and paid advertising campaigns.
- Team player with strong collaboration skills and the ability to work cross-functionally with internal teams and external partners.

**Benefits**:

- Competitive salary
- Health and wellness benefits
- Opportunities for professional development
- Vibrant and collaborative work environment

Magic Scoop Nutrition is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are a visionary marketing professional eager to make a significant impact on the health and wellness landscape, we invite you to join Magic Scoop and contribute to our journey of elevating the world’s health and unlocking human potential.


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