Content & Social Media Strategist

3 weeks ago

Vancouver, Canada Wesgroup Properties Full time

Wesgroup Properties started as a family business in British Columbia more than 60 years ago and today is one of Western Canada’s largest private real estate companies with a diversified portfolio spanning across residential and commercial real estate. Wesgroup owns and manages over 3.7 million square feet of commercial and multi-family real estate and has built more than 7,000 homes in 100 communities. With the active projects in our development pipeline, the portfolio will grow to over 7 million square feet over the next five years. Our operations are vertically integrated, encompassing land acquisition, construction, finance, design, marketing, sales, leasing, and property management. We have a long history of looking forward and we are dedicated to conducting business in line with our values of adaptability, accountability, relationships, and observing The Golden Rule without fail.

PROFILE SUMMARY

Wesgroup is poised for substantial growth over the next several years and in preparation for this exciting and challenging phase, we are actively seeking a highly engaged, driven and experienced Content & Social Media Strategist to join our team.

KEY ACCOUNTABILITIES

As the Content & Social Media Strategist, your mission will be to bring Wesgroup’s corporate brand and family of real estate brands to life through carefully crafted online channels, key relationships and creative assets. You will manage and execute Wesgroup’s brand voice and visual language across all organic social channels and online communities, crafting compelling, unique content that is on-brand and customized for each platform. You are responsible for defining and executing social media and content strategies, including compiling recommendations, researching opportunities, setting up and executing on content calendars, and coordinating and directing content creation with our external partners.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE
- Create and execute content and social media strategies that align with Wesgroup’s overarching brand and communications objectives.
- Oversee creative vendors (e.g. photographers, designers, videographers, influencers, etc.), providing clear briefs and direction on all projects that align with and enhance Wesgroup’s brand; Creating/re-mixing social content where relevant (e.g. IG reels, stories) from content captured.
- Develop and manage ongoing content calendars for all Wesgroup channels, collaborating with various internal stakeholders (i.e. marketing, sales, People & Culture) to ensure relevant and timely information sharing.
- Drive and contribute to original content ideation with the marketing, sales, and people & culture teams, leveraging your insights into how we can better show up across our platforms and what content resonates best with our audiences; Actively participate in annual communications planning, translating this directly to an annual content calendar.
- Set relevant metrics and manage monthly and annual reporting, analytics, and recommendations across all organic channels.
- Monitor the company’s online reputation and encourage a positive online community by responding in a timely fashion to all inbound messages (e.g. Instagram DMs, post comments, Google Reviews)
- 3 years working in a strategic content and social media related position.
- Direct experience with social media and content planning and delivery (this includes compelling strategy creation and execution, project management, and budget management & tracking).
- Experience coordinating and managing content vendors, e.g. photographers, videographers, influencers.
- Passion for and in-depth understanding of social media marketing and strategic content creation.
- Innate knack for brand and aesthetic / a good eye for design / an understanding of what looks good and doesn’t (and what’s on brand and isn’t).
- Detail-oriented, practical, intelligent.
- Excellent working knowledge of major social media channels, including Instagram, Facebook, LinkedIn, TikTok, and X.
- Proficient in social media reporting, benchmarking, and creating data-driven insights.
- Strong understanding of analytics using both third-party data and native platform data.
- Experience using and taking ownership of a social media content planning & posting platform (e.g. Hootsuite, Sprout, etc).
- Outstanding writing and editing skills.

EXPECTED COMPENSATION
- The expected salary range for this role is $65,000 - $75,000 per annum. Actual offered salary will depend on individual experience, qualifications, geographic location, market conditions for the role, and internal equity.
- Annual Bonus Program - Wesgroup also offers a competitive Annual Bonus Program that is intended to financially reward eligible employees for their contribution to the Company’s financial and overall success.

WHAT WE OFFER
- A fun and inclusive culture supported by an employee-led Culture Committee with sponsorship from the President, providing you with opportunities t

  • Social Media Strategist

    2 days ago

    Vancouver, Canada Rove Concepts Full time

    Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create...

  • Social Media Strategist

    1 month ago

    Vancouver, Canada Dialospact Inc Full time

    **Job Title**: Social Media Strategist **Job Summary**: **Responsibilities**: Develop and execute innovative social media strategies to achieve marketing goals and objectives. Create and curate engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok. Conduct market research and...

  • Freelance Social Media Strategist

    1 week ago

    Vancouver, Canada Brafton Full time

    **JOB SUMMARY** Tweep Tweep! Want a #career where you’re ENCOURAGED to be on #socialmedia each day? Brafton’s team in Boston is hiring a freelance Social Media Strategist—could that be you? This position requires an individual with a passion for social media to interface across all areas/networks and who is up-to-date on the most recent industry...

  • Content Marketing Strategist

    2 days ago

    Vancouver, Canada Social Nature Full time

    **About the Job**: **Job Details** **Role**: Content Marketing Strategist **Department**:B2B Marketing **Job Location**:Anywhere in Canada or join us at our headquarters in Vancouver, BC (Hybrid work environment) **Role Type**:Full-time, Permanent **Pay**:$80,000 - $90,000 annual salary depending on experience **The Purpose of the Role** We are hiring...

  • Social Media Content Creator

    1 month ago

    Vancouver, Canada Clap-by-Media-LTD Full time

    We are seeking a highly creative and skilled individual to join our team as a social media content creator. In this role, you will be responsible for generating engaging and high-quality content for our company's social media platforms. **Responsibilities**: - Collaborate with the marketing team to develop social media content strategies and calendars -...

  • Social Media Manager

    1 month ago

    Vancouver, Canada Legendary Social Media Inc. Full time

    Legendary Social Media Inc. is hiring a Part-Time Social Media Manager & Content Creator to work with our WFH team that is 100% based in Vancouver. We are a premium, boutique agency that serves small and medium sized business clients, primarily in the following niches: - eCommerce - health & wellness services - design & construction - food &...

  • Marketing Content and Social Media Specialist

    2 weeks ago

    Vancouver, BC, Canada Wesgroup Full time €65,000 - €75,000

    Wesgroup Properties started as a family business in British Columbia more than 60 years ago and today is one of Western Canada’s largest private real estate companies with a diversified portfolio spanning across residential and commercial real estate. Wesgroup owns and manages over 3.7 million square feet of commercial and multi-family real estate and has...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and Writer Location: Vancouver, BC (Hybrid) Reports To: President & Vice-Chancellor Primary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and Writer Location: Vancouver, BC (Hybrid) Reports To: President & Vice-Chancellor Primary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and Writer Location: Vancouver, BC (Hybrid) Reports To: President & Vice-Chancellor Primary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical...

  • Social Media and Content Coordinator

    1 month ago

    Vancouver, Canada Charitable Impact Full time

    **About Charitable Impact** Charitable Impact started as a bold idea and evolved quickly into an unwavering belief: everyone should have access to resources that help them build the brighter future they imagine. Our online platform is like a bank account for charitable giving. Anyone can use it to find and give to their favourite charities from one place,...

  • Social media content creator and writer

    2 weeks ago

    Vancouver, BC, Canada University Canada West Full time

    Position Job Title: Content Strategist and Writer Location: Vancouver, BC (Hybrid) Reports To: President & Vice-Chancellor Primary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title:Content Strategist and Writer Location:Vancouver, BC (Hybrid) Reports To:President & Vice-ChancellorPrimary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical theory. This...

  • Content Strategist and Writer

    1 week ago

    Vancouver, Canada University Canada West Full time

    Position Job Title:Content Strategist and WriterLocation:Vancouver, BC (Hybrid) Reports To:President & Vice-ChancellorPrimary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical theory. This...

  • Email Content Strategist

    7 days ago

    Vancouver, Canada Hootsuite Full time

    Why HootsuiteWhat we do How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales See it in action with a free 30-day trial Resources Learn Connect Support How Eurpac Increased its Social Media Followers by Email Content Strategist Location Calgary, Alberta, Canada Toronto, Ontario, Canada ...

  • Social Media

    1 month ago

    Vancouver, BC, Canada Serondanetwork Full time

    Seronda Networks is Hiring: Entry Level Social Media Strategist About Us: Seronda Networks isn't just a workplace; it's a dynamic community where innovation thrives and creativity flourishes. Working Hours: Monday to Friday Develop and implement social media strategies to increase brand awareness and engagement. Create engaging content for various...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and WriterLocation: Vancouver, BC (Hybrid)Reports To: President & Vice-ChancellorPrimary PurposeWe are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical theory. This...

  • Content Strategist and Writer

    1 week ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and WriterLocation: Vancouver, BC (Hybrid)Reports To: President & Vice-ChancellorPrimary PurposeWe are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical theory. This...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and WriterLocation: Vancouver, BC (Hybrid)Reports To: President & Vice-ChancellorPrimary PurposeWe are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical theory. This...

  • Content Strategist and Writer

    2 weeks ago

    Vancouver, Canada University Canada West Full time

    Position Job Title: Content Strategist and Writer Location: Vancouver, BC (Hybrid) Reports To: President & Vice-Chancellor Primary Purpose We are seeking a dynamic and versatile Content Strategist and Writer under the Office of the President. They should possess a unique blend of expertise in social sciences, communications, journalism and critical...