Intermediate SEO

**About Top Draw**

Headquartered in Edmonton, Alberta, our results-based digital marketing agency has grown our partners' businesses for over 30 years through award-winning websites, SEO, and online campaigns. Our growing team promotes a supportive, results-oriented, and innovative culture. We pride ourselves on offering a welcoming and professional environment for both staff and clients. We also offer a very attractive health and benefits package and unlimited opportunities for motivated and exceptional people.

**The role and expectations**
- Generate qualified leads for our clients by executing SEO, digital advertising campaigns, and conversion rate optimization
- Support in the development of data-driven digital marketing strategies for new and existing Top Draw clients based on industry research and client data
- Conduct research and audits of client websites, channels, and properties to ensure strategies and best practices are followed or remedied
- Recommend actions for improvements (such as SEO optimization guides including title tags, meta descriptions, URL hierarchy, 301’s, H1’s, schema, content focus, and internal linking recommendations)
- Analyze & report on the results of your efforts (and WHY) ensuring client goals are represented and achieved in the work
- Leverage automation where possible to reduce the need for manual work
- Ad hoc digital marketing tasks as assigned by your lead

**Qualifications**
- 3+ years of experience executing and optimizing digital marketing, namely SEO, PPC, and CRO
- Degree/certificate in Marketing, Business or a related field
- Proficient understanding of SEO, PPC, and social media best practices, tactics, and theory
- Proficient in utilizing and managing Google Analytics 4, Google Tag Manager, Looker Studio, Google Search Console, and Google Business Profiles
- Experience with a variety of SEO tools/platforms like Lighthouse, SEMrush and Screaming Frog
- Experience with visitor recording software
- Experience in utilizing/optimizing other high-performance digital marketing channels and tactics
- Strong understanding of WordPress, Shopify, and other CMS platforms
- Advanced Excel/Google Docs skills
- Excellent written and verbal communication skills
- Samples of previous digital marketing results

**Assets**
- Analytical and data-driven
- Attention to detail
- Able to work effectively and collaboratively in a remote working environment
- Passion for advertising and promotion
- Lead-gen marketing focus

**Nice to Haves**
- Other certifications (or working towards): Facebook, HubSpot, etc
- In-depth understanding of all major Google algorithms
- Experience running a website

**What We Offer**
- Remote-first work environment (no commuting)
- Competitive salary and comprehensive benefits package
- Extra paid week of vacation over the winter holidays
- Flex time - choose a start time that works for you (between 7 am and 9 am)
- Professional development support (certifications, workshops, conferences, classes)
- Peer recognition and rewards through Bonusly
- Opportunities for networking and public speaking
- Lunch-and-learns to keep you informed on the latest digital marketing trends

**Application Details**

We thank everyone for their interest, but only those selected for an interview will be contacted. Please, NO telephone calls. Top Draw is an equal-opportunity employer.