Digital Marketing

3 weeks ago

Vancouver, Canada COBS Bread Full time

We are looking for a data savvy, passionate, and driven **Digital Marketing & CRM** Analyst **to join our COBS Bread team in **Vancouver, BC**

Reporting to the E-Commerce Manager, your main responsibilities will be to provide data, analytics and actionable insights across** l**oyalty, e-Commerce and digital channels **to support informed decision-making for the Marketing team and relevant stakeholders.

Responsibilities include:
**Loyalty Analytics**
- Create forecasts models and define targets to support overall business objectives utilizing company and market data.
- Analyze and interpret data to identify key customer insights and share with relevant stakeholders to support informed decision-making across Marketing and broader business.
- Monitor and analyze approach to segmentation to maximize program results and customer experience.
- Provide insights around customer behavior, identifying trends and areas for improvement.
- Develop forecasting of offers to support Loyalty team in defining KPIs, target groups and the best approach.
- Assess impact, understanding drivers and growth opportunities using data.
- Gather data insights on Loyalty Campaigns to develop forecasts and provide advice.
- Create Post Campaign Analysis reporting to measure campaign success.
- Analyze the customer lifecycle and identify areas for improvements.
- Identify key measurable metrics (upsell, churn, etc.) for loyalty programs encompassing a growth mentality with the ability to test and scale rapidly.

**E-Commerce & Digital Channel Analytics**
- Create forecasts and assist with determining e-commerce and channel performance and KPIs.
- Identify key areas for improvements, such as audience, acquisition, behaviour, and conversions.
- Monitor and analyse e-commerce metrics and figures overlaying with digital activity.
- Synthesize e-commerce, channel and content data into actionable insights.
- Provide insights of broad e-commerce/media strategies to assist our business development goals.
- Develop and communicate channel opportunities relative to customer demand.

**Business Continuity & Stakeholder Collaboration**
- Develop and update documentation on all reporting and data related tasks to ensure business continuity.
- Collaborate with Bakers Delight Marketing (Australia) to ensure alignment and sharing of learnings across the businesses.
- Monitor and report on key metrics identified as ‘Key Measures of Success’ across relevant channels, loyalty program and campaign performance.
- Work with relevant stakeholders to deliver centralisation of data and single customer view.
- Develop visualisation of data to suit different stakeholder groups.
- Continuous improvement and maintenance of existing reports and dashboards, while assessing opportunities to deliver automation within our systems to drive efficiencies.
- Define and develop reporting frameworks suitable for specific stakeholder groups.
- Undertaking other additional duties, tasks and project work as reasonably directed.

**Requirements**:
**What You Bring to the Table**
- 3+ years’ experience in a commercially focused analyst (or similar) role.
- Experience with Franchise-based business model desirable.
- Experience in retail preferable.
- Power BI experience
- Degree qualified in Business, Marketing, Finance or other related discipline.
- SQL desirable/advantageous.
- Advanced Excel skills.
- Presentation skills, being able to explain data clearly and simply.
- Data visualisation skills.
- Forecasting

**Benefits**

**What’s in it for You**

Not only do we have fresh COBS Bread product delivered daily to our Support Office, we offer some pretty sweet perks too
- Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
- Competitive salary and vacation plan, and company bonus plan
- A great Extended Health & Dental Benefit, Group RRSP Matching and Health Spending Account
- Paid sick and personal leave days
- Subsidized wellness program, and paid day for community service/volunteer time
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

**About COBS Bread**

With over 150 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

COBS Bread is part of Bakers D

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