Associate Manager, Investing Marketing Strategy
2 months ago
Questrade Financial Group (QFG) of Companies is committed to helping Canadians become much more financially successful and secure. We are everything a traditional financial institution is not. Our vision is to revolutionize financial services for the benefit of Canadians by providing the most innovative and cost efficient financial services online.
That’s why we empower our employees to continuously grow their professional careers with QFG. We believe in having a diverse, inclusive place to work and our flexible working arrangements brings that to life so you can unleash your creativity. Our values are a part of our DNA, and we care deeply about our people helping us fulfill our mission and become an important part of our community. We are always looking for like-minded professionals to join our team. Come grow with us.
What’s it like working as a Associate Manager, Investing Marketing Strategy at Questrade?
As a strategic thinker, this role will assist in development of marketing strategy for Questrade Financial Group’s investing products and services.
Reporting to the Manager, Investing Marketing Strategy, you will play a key role in translating Questrade’s investing product roadmaps and revenue goals into go-to-market and holistic marketing strategies.
In this highly cross-functional and strategic role you will need to build relationships and manage partnerships with a variety of stakeholders including but not limited to our Product Management, Brand, Design, Content, Technology and Customer Experience teams.
**This role would excite you if you love**:
- Reviewing data insights, asking the right questions
- Identifying gaps, opportunities and challenges for enhancing existing and bringing new programs and products to market
- Building an idea or program from a wide, holistic lens and then distilling it into moving parts
- Are comfortable building concise, data-driven presentations to share your plans and ideas
**Our team’s success will be measured by**:
- Positive P&L by product and business line
- Increased revenue
- Increase in defined customer engagement metrics and acquisition targets
- Customer feedback and survey data
Need more details? Keep reading...
**Investing Strategy & Relationship Management**:
- Assist in the development of a holistic marketing strategy to support the launch of new investing products - including but not limited to market analysis, strategy and positioning.
- Build strong knowledge around the investing competitive landscape, customer insights, industry flows and trends to develop and inform product positioning.
- Work with cross-functional teams to develop investing value propositions and product positioning that builds awareness and drives consumer demand.
- Synthesize consumer insights, market trends (global and local), and competitive landscape to drive marketing decisions.
- Assist in performing market research, gap analyses and competitor research to identify marketing opportunities and threats and support development of strategies to leverage or mitigate each respectively
- Assist in competitive intelligence gathering, market research, and definition of customer and consumer personas.
- Assist Manager Investing Marketing Strategy to define, monitor, and maintain QFG’s competitive position
- Support in identifying, quantifying and selecting which market segments should be targeted
- Support QFG’s mission, vision, and values in all interactions, plans and activities
- Collaborate with investment Product Management to assist Manager Investing Marketing Strategy identify key functionality in each release, and the impact and value to customers
- Collaborate with key stakeholders across the organization to gain buy-in on the go-to-market strategies
So are YOU our next Associate Manager, Investing Marketing Strategy? You are if
- At least 2-3 years of relevant product marketing and/or marketing strategy experience
- Experience in financial services and/or banking is an asset
- Bachelor's degree in business, marketing, communications, or related field
- A keen interest and/or knowledge of the investing space
- Understanding of how to influence cross-functional stakeholders and secure leadership buy-in, specifically when introducing new or optimized strategies
- Proven experience planning for, measuring and driving results
- A successful track record of supporting strong product marketing strategies
- Sound business acumen, judgment and decision-making abilities
- Ability to build trust, reputation and credibility of marketing across the organization
- Comfort with ambiguity and ability to adapt to changing and growing priorities with an eye for prioritization
- Ability to collaborate and listen, a value for relationship building and are confident in asking others how to help clear roadblocks, and a genuine want to understand the opinions of others in order to incorporate it into strategies
- Self-driven, results-oriented, with a positive outlook and a c
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