Division Marketing Manager

7 months ago

Edmonton, Canada Rohit Group Full time

Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU_

**Division Marketing Manager, Rohit Communities**

As a foundational member of the Marketing Department, the Division Marketing Manager oversees strategic and tactical marketing delivery for Rohit Communities - our land development division. Key stakeholders include the Executive Vice President, Vice President, and Project Managers within the division.

**What will you do?**

**Research and Analysis**
- Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
- Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
- Leading tracking, analysis and performance reporting of campaign and web analytics.
- Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

**Brand Activation**
- Leading the development and implementation of brand activation plans.
- Managing storytelling and expression of the brand to extend reach and impact.
- Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

**Digital Marketing**
- Managing websites under the division, including researching, creating, and publishing website content.
- Engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
- Overseeing and managing social media platforms, content, and performance.
- Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
- Monitoring and responding to customer online reviews.

**Traditional, Out of Home and Sponsorship Marketing**
- Providing tactical support to sales team in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
- Leading the tactical approach and execution of on-site signage.
- Working with industry publications and news media outlets to roll out earned and paid media.
- Orchestrating geo-targeted out-of-home campaign planning and execution.
- Pursuing amenity and building sponsorship naming rights.

**Tactical Planning and Management**
- Creating and managing implementation of marketing plans.
- Developing and actively managing marketing budgets by project, as well as annual period (annual marketing budget approximately).
- When required, provide / supplement on occasion tactical planning support to other divisions.

**Creative and Production Orchestration**
- Receive direction from the Interactive and Design Coordinator/Partner as well as collaborate with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
- Providing business, brand, and creative direction, including scoping of work.
- Reviewing and approving project quotes, proofs, and phases of project delivery through pre
- and post-production.
- Vendor (agency) and contract management.
- Overseeing the management and maintenance of digital assets and libraries.

**Staff Recruitment, Development and Supervision**
- Coaching and developing staff, facilitating staff development plans.
- Regularly assessing and guiding staff performance, conducting performance reviews.
- Providing direction in terms of annual / quarterly / monthly goals.
- Conducting staff recognition and team building activities.
- Approving staff time and expenditures.

**Service Innovation**
- Researching, designing, and engaging in exploratory experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
- Oversee and support special projects being conducted within the division, in other divisions or corporately.
- Interviews, and trains new staff.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline of employees in accordance with company policy.
- Performs other related duties as assigned.

**What do we look for?**
- Completion of a Business or Commerce degree with a focus in marketing or related field, from an accredited institution.
- At least six years of marketing experience, with focus on tactical planning, research, brand activation, digital marketing, and budget management.
- Ability to participate in developing and contribute to executing Rohit Communities' marketing strategy.
- Ability to conceptualize, innovate, and drive marketing initiatives.
- Budget management skills.
- Excellent verbal and written communication skills.
- Excellent, interpersonal, sales and

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