Division Marketing Manager

7 months ago

Edmonton, Canada Rohit Group Full time

Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU

Division Marketing Manager, Rohit Communities

As a foundational member of the Marketing Department, and reporting to the Vice President of Marketing, the Division Marketing Manager oversees strategic and tactical marketing delivery for Rohit Communities - our land development division. Key clients within Rohit Communities where this role will provide support, includes to the Executive Vice President, Vice Present, as well as to the Project Managers within the division.

This role also supervises and provides direction to a Senior Marketing Coordinator.

What will you do?

Research and Analysis

Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
Leading tracking, analysis and performance reporting of campaign and web analytics.
Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

Brand Activation

Leading the development and implementation of brand activation plans.
Managing storytelling and expression of the brand to extend reach and impact.
Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

Managing websites under the division, including researching, creating, and publishing website content.
Engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
Overseeing and managing social media platforms, content, and performance.
Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
Monitoring and responding to customer online reviews.

Traditional, Out of Home and Sponsorship Marketing

Providing tactical support to sales team in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
Leading the tactical approach and execution of on-site signage.
Working with industry publications and news media outlets to roll out earned and paid media.
Orchestrating geo-targeted out-of-home campaign planning and execution.
Pursuing amenity and building sponsorship naming rights.

Tactical Planning and Management

Creating and managing implementation of marketing plans.
Developing and actively managing marketing budgets by project, as well as annual period (annual marketing budget approximately).
When required, provide / supplement on occasion tactical planning support to other divisions.

Creative and Production Orchestration

Receive direction from the Interactive and Design Coordinator/Partner as well as collaborate with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
Providing business, brand, and creative direction, including scoping of work.
Reviewing and approving project quotes, proofs, and phases of project delivery through pre
- and post-production.
Vendor (agency) and contract management.
Overseeing the management and maintenance of digital assets and libraries.

Staff Recruitment, Development and Supervision

Interviews, and trains new staff.
Coaching and developing staff, facilitating staff development plans.
Provides constructive and timely performance evaluations, regularly assessing and guiding staff performance.
Oversees the daily workflow of the department.
Providing direction in terms of annual / quarterly / monthly goals.
Conducting staff recognition and team building activities.
Approving staff time and expenditures.
Handles discipline of employees in accordance with company policy.

Service Innovation

Researching, designing, and engaging in exploratory experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
Oversee and support special projects being conducted within the division, in other divisions or corporately.
Performs other related duties as assigned.

What do we look for?

Completion of a Business or Commerce degree with a focus in marketing or related field, from an accredited institution.
At least six years of marketing experience, with focus on tactical planning, research, brand activation, digital marketing, and budget management.
Ability to participate in developing and contribute to executing Rohit Communities' marketing strategy.
Ability to conceptualize, innovate, and drive marketing initiatives.
Budget management skills.
Excellent verbal and written commu

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