Partner, Marketing Technology

2 months ago

Edmonton, Canada Rohit Group Full time

**OVERVIEW**

Reporting to the Enterprise Marketing Manager, this role brings with it significant specialization and expertise, operating across divisions. The Marketing Technology (MarTech) Partner will be responsible for leading marketing technology product ownership, service automation, and digital marketing.

**KEY RESPONSIBILITIES**

**Marketing Application / Platform Product Ownership**
- Developing and communicating product vision to divisions, IT, leadership, and stakeholders.
- Maintaining and prioritizing product backlogs based on business ROI, user feedback, IT priorities, and corporate direction.
- Overseeing knowledge management and training of MarTech platforms.
- Supporting division and corporate strategic planning by advising on MarTech options, considerations, and opportunities.
- Collaborating with divisions, IT, leadership, and stakeholders to produce formal documentation surrounding stakeholder/business requirements, technical specifications, project plans, status updates, and training procedures.
- Managing MarTech vendor agreements and relationships.
- Monitoring and reporting on industry trends, best practices, and experimentations surrounding MarTech.

**Service Automation**
- Leading automation of personalized omnichannel engagement across brand touchpoints and CRM platforms.
- Automating social (online) listening, sentiment analysis, and issues flagging / management (leveraging tools, such as Sprout Social, Meltwater, Brandwatch, etc.).
- Centralizing and automating dashboarding of campaign, channel, and customer analytics.

**Digital Marketing Leading**
- Corporate governance and processes surrounding maintenance, enhancement, and development of corporate websites across divisions.
- Collaborating with agencies to design and effectively execute digital strategy.
- Collaborating with Marketing Managers across divisions, leading search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
- Establishing and managing the structure of digital advertising and analytics accounts across the division.
- Supporting divisions with social media strategy development and implementation (particularly channel, growth, engagement, and content strategy).
- Performs other related duties as assigned.

**SUCCESS INDICATORS**
- Marketing is driving monetary outcomes for the divisions.
- The individual is well integrated within the business and priorities of the divisions.
- Marketing technology platforms are well implemented, configured, utilized, and operated.
- Key operational marketing practices are automated and enabling process improvement and efficiency.
- The organization is well informed of emerging marketing technology, trends, and opportunities.

**Experience**: Required
- 3 year(s): Marketing experience, with proficiency in managing digital marketing; marketing technologies; and service automation.
- 3 year(s): Experience in delivering well-tailored guidance on marketing technology sourcing through to implementation, and operation.
- 3 year(s): Ability to manage a digital marketing budget and share results-oriented recommendations.

**Education**: Required
- Bachelor's degree or better in Marketing or related field

Preferred
- Bachelor's degree or better in Commerce or related field

  • Partner, Marketing Technology

    5 months ago

    Edmonton, Canada Rohit Group Full time

    **Are you Bold?** Work for an organization that puts community at the heart of everything it does. Embrace work that is challenging, hard, dynamic, and fulfilling. Be a driver with a grit and determination that is deliberately sought. Build strong relationships with smart, knowledgeable, and diverse people. **Partner, Marketing Technology** Reporting to...

  • Partner, Marketing Technology

    5 months ago

    Edmonton, Canada Rohit Group Full time

    Are you Bold? Work for an organization that puts community at the heart of everything it does. Embrace work that is challenging, hard, dynamic, and fulfilling. Be a driver with a grit and determination that is deliberately sought. Build strong relationships with smart, knowledgeable, and diverse people. Partner, Marketing Technology Reporting to the...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, Partner Job DescriptionAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, Partner Job DescriptionAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About...

  • Marketing Director, Partner

    2 months ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through a mix of B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About the...

  • Marketing Director, Partner

    2 months ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through a mix of B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About the...

  • Marketing Director, Partner

    3 weeks ago

    Edmonton, Alberta, Canada Collage HR Full time

    Revolutionize Highway Safety and EfficiencyDrivewyze is a pioneering company in the commercial vehicle transportation industry, dedicated to reducing fatalities and promoting sustainability. We're seeking a talented Marketing Director, Partner to join our team and contribute to our mission.About the RoleThis is a unique opportunity to lead our marketing...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    About Drivewyze: Drivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. Our mission is to save lives by reducing commercial transportation fatalities. We're committed to bettering the experience of drivers, fleets, and public agencies through innovative technology. About...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    About Drivewyze: Drivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. Our mission is to save lives by reducing commercial transportation fatalities. We're committed to bettering the experience of drivers, fleets, and public agencies through innovative technology. About...

  • Director of Partner Marketing

    2 months ago

    Edmonton, Canada Drivewyze Full time

    b>About us: Drivewyze is more than just a tech company – we are a connected truck solutions leader revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system. We...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    About Us: Drivewyze is a pioneering company in the commercial vehicle transportation industry, dedicated to revolutionizing safety and sustainability. Our mission is to create a zero-crash, zero-fatalities transportation system. We're committed to delivering exceptional experiences for drivers, fleets, and public agencies. The Role: As a key member of our...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    About Us: Drivewyze is a pioneering company in the commercial vehicle transportation industry, dedicated to revolutionizing safety and sustainability. Our mission is to create a zero-crash, zero-fatalities transportation system. We're committed to delivering exceptional experiences for drivers, fleets, and public agencies. The Role: As a key member of our...

  • Marketing Director, Partner

    2 months ago

    Edmonton, Alberta, Canada Drivewyze Full time

    About Us: Drivewyze is a pioneering company in the commercial vehicle transportation sector, dedicated to revolutionizing safety and sustainability. Our mission is to create a zero-crash, zero-fatalities transportation system. We strive to better the experience of drivers, fleets, and public agencies through innovative solutions. About the Role: As a key...

  • Marketing Director, Partner

    2 months ago

    Edmonton, Alberta, Canada Drivewyze Full time

    About Us: Drivewyze is a pioneering company in the commercial vehicle transportation sector, dedicated to revolutionizing safety and sustainability. Our mission is to create a zero-crash, zero-fatalities transportation system. We strive to better the experience of drivers, fleets, and public agencies through innovative solutions. About the Role: As a key...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We're committed to improving the experience of drivers, fleets, and public agencies, with a vision of zero crashes, zero fatalities, and a sustainable transportation system.We're on a mission...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We're committed to improving the experience of drivers, fleets, and public agencies, with a vision of zero crashes, zero fatalities, and a sustainable transportation system.We're on a mission...

  • Director of Partner Marketing

    2 months ago

    Edmonton, Canada Collage HR Full time

    h3>Marketing Director, Partner & Strategic MarketingDrivewyze is more than just a tech company – we are a connected truck solutions leader revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and...

  • Partner Marketing Director

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Revolutionize Highway Safety and EfficiencyDrivewyze is a leading connected truck solutions company that is transforming the commercial vehicle transportation industry. We are committed to creating a safer and more sustainable transportation system, and we are seeking a talented Partner Marketing Director to join our team.Key Responsibilities:Develop and...

  • Partner Marketing Director

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Revolutionize Highway Safety and EfficiencyDrivewyze is a leading connected truck solutions company that is transforming the commercial vehicle transportation industry. We are committed to creating a safer and more sustainable transportation system, and we are seeking a talented Partner Marketing Director to join our team.Key Responsibilities:Develop and...

  • Marketing Director, Partner

    3 weeks ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, Partner & Strategic MarketingDrivewyze is a leader in connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We're committed to improving the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation...