Digital Marketer

3 months ago

Dartmouth, Canada Forrestall Gallery Full time

**Job Overview**:
We are seeking a passionate and creative Digital Media Marketing Manager to help grow and manage the online presence for artist’s online store. In this role, you’ll be responsible for telling the story behind the art through engaging digital content, running online marketing campaigns, and crafting our monthly newsletter. This is a freelance position starting with 4 to 8 hours per week, with the opportunity to transition into a full-time role as the business expands.

This is a unique opportunity to work with talented, high-profile artists in a vibrant arts sector.

**Key Responsibilities**:

- **Social Media Management**:

- Develop and execute a content calendar across platforms like Instagram, Facebook, Twitter, and Pinterest.
- Create engaging posts, stories, and videos to promote artwork, build brand awareness, and grow social media following.
- Craft meaningful stories that highlight the artist's creative process and connect with the audience on a personal level.
- Engage with followers and respond to comments and messages in a timely and thoughtful manner.
- **Online Marketing Campaigns**:

- Set up and manage paid advertising campaigns on platforms such as Facebook Ads, Instagram, and Google Ads.
- Track and analyze campaign performance, providing reports with actionable insights for continuous improvement.
- Collaborate with the artist to design promotions and sales initiatives aligned with the brand’s creative vision.
- Develop compelling content to highlight new artworks, upcoming exhibitions, or special offers.

**Qualifications**:

- Proven ability to manage social media platforms, particularly Instagram and Facebook, with a demonstrated ability to build and engage an audience.
- Strong understanding of digital marketing, including paid ad campaigns, SEO, and conversion optimization.
- Creativity in content creation, including writing copy and creating visuals (experience with graphic design tools like Adobe Creative Suite or Canva is a plus).
- Proficiency with multimedia content creation, such as short videos, reels, and GIFs, for platforms like Instagram and TikTok.
- Data-driven mindset, with experience using analytics tools such as Google Analytics to assess performance and inform strategy.
- Excellent communication skills and a keen eye for detail.
- A genuine passion for art and storytelling, with the ability to connect the audience to the deeper meaning behind each piece.

**Additional Attributes We’re Looking For**:

- **Creative Storytelling**: We need someone who is not just a marketer, but a storyteller. You’ll be responsible for developing and sharing the story behind each artwork, bringing the artist’s vision to life and making it resonate with the audience.
- **Content Enthusiast**: You should be passionate about creating visually beautiful and engaging content—whether it's through social media posts, newsletters, or videos. You’ll enjoy experimenting with new formats and ideas to captivate and grow our audience.
- **Vision-Driven**: We are looking for someone who shares our passion for the arts and believes in the power of visual storytelling to inspire and connect people.
- **Collaborative and Self-Driven**: While you will work closely with the artist, this role requires someone who can take initiative, bring fresh ideas to the table, and manage their workload independently.

**Growth Opportunity**:
This freelance role is just the beginning. As the business grows, there will be opportunities to expand your role into a full-time position and take ownership of the entire digital marketing strategy.

**Compensation**:

- Freelance position starting at 4 to 8 hours per week, with competitive pay and the potential to grow into full-time as the business expands.
- Pay is negotiable based on experience and scope of work.

**How to Apply**:
**Job Type**: Freelance

Pay: $20.00-$50.00 per hour

Expected hours: 4 - 10 per week

**Experience**:

- Facebook Advertising: 1 year (preferred)
- Google Ads: 1 year (preferred)
- Digital marketing: 1 year (preferred)

Work Location: Hybrid remote in Dartmouth, NS B2Y 3M1

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