Digital Marketing Specialist
2 months ago
**Who we are**:
**What we offer**:
- Competitive salary, benefits, and paid time off
- Smart, collaborative team members
- A chance to reduce the carbon footprint and work toward a cleaner energy future
**Role summary**:
In the role of Digital Marketing Specialist, you will be joining a world-class Marketing & Communications team that is delivering innovative solutions to tough problems.
This position is full-time, on-site at our Dartmouth, NS location. Currently, the working hours for this role are between 8am and 5pm however, from time-to-time after-work hours will be required. As our company evolves, working arrangements, locations, and hours may change to meet business needs.
**Responsibilities include**:Website and Social Media Management**:
- Oversee the day-to-day management and updates of the NOVONIX website and social media platforms.
- Develop and implement social media strategies, including paid, to enhance brand presence and engage target audiences.
- Ensure all content is on-brand, consistent in style, and optimized for SEO.
**SEO Optimization**:
- Conduct keyword research, optimize website content, and implement best practices to improve organic search rankings.
- Monitor and analyze website performance using tools like Google Analytics to drive continuous improvement.
- Google AdWords Management:
- Develop, execute, and manage Google AdWords campaigns to drive traffic, generate leads, and increase brand awareness.
- Track and analyze campaign performance, making data-driven decisions to optimize results.
**Digital Analytics**:
- Monitor and report on the performance of all digital marketing initiatives, including website traffic, conversion rates, and ROI.
- Provide actionable insights based on data to inform and improve marketing strategies.
**Press Release and Disclosure Support**:
- Collaborate with the team to support the distribution of press releases and disclosures.
- Ensure timely and accurate posting of press releases and disclosures on the website and social media channels.
Agency Coordination
- Serve as the primary point of contact with NOVONIX’s Digital Agency, ensuring alignment on strategy, goals, and deliverables
- Manage project timelines, campaign budgets, and communications with the agency to ensure successful execution of digital campaigns
**General Marketing Team Support**:
- Support the marketing and communications team with key projects, campaigns, events, and other deliverables as required.
**Qualifications**:
- Bachelor’s degree in marketing, communications, or a related field.
- 3-5 years of experience in digital marketing, preferably in a B2B environment.
- Proficiency in website management, SEO, Google AdWords, and social media platforms.
- Strong analytical skills and experience in digital analytics tools (e.g., Google Analytics).
- Excellent communication and project management skills.
- Strong attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
**Competencies**:
- A highly motivated self-starter who takes initiative
- Well organized and invested in the details
- Resourceful when it comes to solving problems
- A critical thinker able to manage complex information
- Savvy with social media
- Collaborative
- Strategic
**Extra awesome if you also have**:
- Experience in the energy or manufacturing sectors and/or B2B
- Experience working with external agencies
- Knowledge of content management systems (i.e. WordPress CMS)
- Experience with Salesforce, Hubspot, and/or SproutSocial
One dream. One team. One NOVONIX.
**Learn more**:
Check us out at NOVONIX
**Diversity Statement**:
At NOVONIX, we cherish the value that diversity brings and believe that it makes our teams stronger and better able to serve our industry. We’re committing ourselves to inclusivity by building a company that embraces different backgrounds, perspectives, and skills.
If you see a job posting you believe you would excel at, but don’t meet 100% of the qualifications, we’d still love to hear from you. Just make sure to include a cover letter and explain why you’d be a great fit for the job. As an equal opportunity employer, we want to make sure everyone gets a fair chance.
NOVONIX prohibits discrimination and harassment of any type regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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