Marketing Analyst

7 months ago

Dartmouth, Canada East Coast Credit Union Full time

**Marketing Analyst (12-18-month term)**

**Nova Scotia**

Are you ready for a new career journey at Nova Scotia's largest credit union? Join our dedicated team at East Coast Credit Union, where commitment to community, member satisfaction, and financial excellence are the foundation of everything we do.

East Coast Credit Union is a community-driven financial institution committed to a better banking model. A credit union is like a bank in many ways, but with cooperative ownership and special focus on people, not profits. We redefine the definition of local and bring Nova Scotians from many regions together with honest lending, savings, and investment products. Be part of an organization committed to fostering growth and empowering individuals on our team and in our East Coast community.

East Coast Credit Union is seeking a **Marketing Analyst** for a 12-18-month term. Reporting to the Senior Manager, Marketing and Communications, the Marketing Analyst is responsible for researching market conditions to identify marketing and business opportunities and assist with planning, implementation and delivery of marketing tactics and strategies. The incumbent gathers and interprets market research data; conducts data analysis, presents findings, and provides recommendations to support the development and implementation of business objectives.

**You would**
- Analyse products and services, prepare reports and provide recommendations on strategy and tactics to increase effectiveness and to meet changing market and competitive conditions.
- Support marketing and sales campaigns with reporting and insight driven analysis.
- Conduct data analysis and monitor trends in the marketplace to incorporate relevant information and best practices into advertising, marketing and communication activities.
- Gather and interpret market research data from various sources and present findings of trends, opportunities and gaps to aid in the design and development of marketing plans and activities and support of other business initiatives.
- Ensure the integrity of research project data, including data extraction, processing, storage, manipulation, and analysis.
- Collect data on members, competitors and marketplace and consolidate information into actionable items, reports and presentations. Transform results into written and graphic formats that are clear and understandable.
- Create queries and reports that support marketing efforts such as campaign creation. Provide progress reports on campaign and program results as required.
- Provide timely and accurate data to third party providers; work with system partners to interpret data; prepare reports using banking systems, CRM software and ensure accurate representation of credit union data.
- Measure and report on effectiveness of digital and non-digital marketing efforts to ensure maximum visibility and brand awareness.
- Provide input into web optimization efforts to ensure a stronger presence in the virtual marketplace including corporate website and social media channels.
- Provide backup to the marketing team including creation and production of advertising and promotional material.
- Provide after-hours support on evenings and weekends to assist in social media monitoring and to attend community and marketing events.

**You have**
- Successfully completed a degree in Marketing or related field plus have a minimum of three years of experience in a similar role, preferably in the financial industry; or an equivalent combination of training and related work experience.
- Proven research methods, critical thinking, and analysis skills.
- Experience with search engines, business research tools and web analytics, including CRM programs.
- Strong communication and presentation skills.
- Experience with statistics programs.
- The ability to build analytical models.

**You are**
- Passionate about providing exceptional member service.
- Self-motivated with a strong work ethic.
- A critical thinker with problem-solving skills.
- Accurate and have a high attention to detail.
- A great communicator with time management skills.

**We offer**
- Outstanding culture and opportunity to join an engaged and community-focused team.
- Competitive compensation ($64,215 - $75,547 annually) and benefits with performance-based incentives.
- Generous benefit package including a Flexible Health and Dental Plan (paid 100% by employer) and up to 9% contribution with employer match in the Defined Contribution Pension Plan.
- Potential for flexible work arrangements including Flex Time, Telework and compressed work week.
- Tuition reimbursement, training, and personal development.
- Additional employee perks include but not limited to annual wellness credit; reduced rates on employee loans/mortgages and paid volunteer time.

**Applications will be accepted until: May 30**th**

Please note that all offers of employment are conditional upon the acceptance of an Individual Fidelity Bond Application which incl

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