Marketing Manager

5 months ago

Dartmouth, Canada Cushman & Wakefield Full time

**Job Title**

Marketing Manager
**Job Description Summary**

Develop, implement, and execute the annual retail marketing plan in its entirety. This includes (but not limited to) the creation and management of the annual budget, marketing schedule of events and promotions, advertising and media campaigns, communications, Guest Services optimization, community enrichment, and creation of new partnerships to maximize Retailer contributions.

**Key Accountabilities**

Marketing Strategy
- Development of the annual marketing strategy; implement all marketing plans and tactics to ensure the highest standards of execution.
- Responsible for preparation, direction, management, tracking and reporting of the annual marketing budget.
- Regular monthly, quarterly, and annual reporting of key results as they relate to marketing programs, including sales, traffic, social media and digital analytics.
- Creation of promotional, advertising and marketing programs to enhance profile of the Mic Mac Mall with the goal improving sales and increasing customer traffic.
- Develop Guest Services as Community hub, working with GS Supervisor to increase Gift Certificate sales and overall value to Retailers and Community.
- Develop and regularly update information packages for prospective tenants, as required to augment leasing and marketing efforts, and keep market and customer information current.
- Manage vacancies and create visually appealing windows to minimize appearance and entice lease opportunities.

Tenant Management
- Analyze monthly sales reports identify sales promotion opportunities.
- Establish key contacts at retailer head offices to assist with development and support for all marketing programs.
- Work with retailers on advertising opportunities and marketing strategy as needed
- New/Renovation Tenants
- Category Seasonal Highs
- Percentage Rent Retailers
- Trending/relevant Retailers, products + services

Communication & Reporting
- Monthly Marketing Memorandum
- Communicate with all departments to ensure brand consistency.
- Participate in owners’ meetings as required to review new development and marketing program results, etc.
- Review monthly expense allocations to ensure budget control and accountability.
- Oversee the preparation of monthly reports and provide an analysis of results with recommendations; Traffic, Sales, Gift Certificate Sales, Digital traffic, etc.

New Partnership Development
- Source sponsors and partners to elevate brand and drive revenue/reduce costs for marketing budget throughout the year, including key sales periods.
- Negotiate contra opportunities with select partners to maximize dollars spent.
- Lead the development and execution of the annual Holiday/Décor Event Strategy.
- Source associated holiday sponsorship and partnership opportunities where possible.

**Education & Experience**:

- Education Level: Post-secondary education preferred (college or university, or equivalent experience in marketing.
- Knowledge of the local, national, and international retail landscape.
- Major Specialties: Experience in branded partnership marketing and special events, advertising (including traditional, media, digital and social marketing mediums) and prior public relations/publicity training program).
- Must be extremely multi-task oriented, self-motivated, and able _to work independently with mínimal supervision._
- Excellent and proven inter-personal and communication skills _to create and build lasting relationships with staff, Retailers and Community, Tourism, etc._
- Must be an effective communicator to a variety of management and ownership levels.
- Ability to negotiate, source quotes from multiple suppliers as needed
- Flexibility with hours is key - occasional evening and weekend events and entering the holiday season is required.
- Positive attitude, upbeat personality and overall enthusiasm for the role is key
- Experience in Canva, Adobe, Yardi is an asset.

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