Director, Acquisition Channel Insights and Growth

5 months ago

Toronto, Canada PC Financial Full time

**All referred applicants must first be submitted through Workday by a current Loblaw Colleague.**

**Location**:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

**When you hire great people, great things can happen.**

PC Financial offers unprecedented value to Canadians through payment products. We’re a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

**Why This Role is Important**

PC Financial is one of the leading payments business’ in Canada and its products are a critical driver of Canada’s most loved PC Optimum program. The **Director, Acquisition channel insights and growth** is data driven decisionmaker, a passionate driver with a get-it done style who is responsible for overseeing and managing all aspects related to the acquisition of PC Financial customers. This includes developing and implementing strategic plans to attract new customers, establishing partnerships with the broader enterprise to drive growth of the division, conducting market research to identify target demographics, analyzing industry trends,, monitoring sales performance, and ensuring compliance with regulations governing credit card acquisition.

**What You’ll Do**:

- Take on a central role within the acquisition team, facilitating and empowering acquisition channel-owners (digital, sales) with tools, insights and opportunities to surpass targets in the most cost-effective manner.
- Proactively identity, lead and action acquisition innovation across entire funnel to enable marketing partners to improve conversion, drive efficiency and unlock new opportunities within our channels
- Champion the customer experience from prospecting to activation, to ensure we build best in class customer experiences for all segments
- Work closely with the onboarding teams to ensure customer early month on book strategies aligned with product, segment, and channel strategies to drive the desired behaviors
- Work in lock step with credit risk team to build appropriate targeting strategies required to grow strategic segments
- Lead full acquisition program development with LCL retail divisions (Discount, Market, SDM, PCO, PCX, PCH) to drive tender penetration, usage, basket size and awareness of PCF products
- Develop and grow cross enterprise and external partnerships to increase the opportunities for acquisition and more wholistic integration of PCF products within their customer journeys
- Lead reporting, forecasting, analytics, and offer strategy for all products across face-to-face, paid and owned digital channels
- Lead acquisition innovation across entire funnel to enable marketing partners to improve conversion, drive efficiency and unlock new opportunities within our channels

**What You Bring**:

- Bachelor’s Degree in Business or equivalent work experience
- 10+ years professional experience within the payments, credit cards, or financial services business; 5+ years managing teams
- Outcome oriented, driven leader who operates with a great sense of urgency balanced with thoughtfulness
- Values leading and growing teams to their greatest potential; enjoys people management, collaboration, and seeing their team thrive and grow
- Proactively identifies opportunities to drive and expand team mandate, improve processes, deliver efficiency, stronger customer experience, more growth
- Curious, interested, analytical and loves a fast-paced environment dealing with ambiguous business challenges
- Exceptional communication and presentation skills with the ability to influence and build consensus

**Number of Openings**:
1
- PC Financial recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our _organization. Accommodation_ is available upon request for applicants and colleagues with disabilities._

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

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