Director of Demand Generation
3 weeks ago
**A propos de ContactPoint360**:
ContactPoint360 est un BPO mondial de premier plan qui se concentre sur la fourniture d'expériences client exceptionnelles et de solutions sur mesure à nos clients dans tous les secteurs. Nous nous appuyons sur une technologie de pointe et des stratégies innovantes pour assurer le succès de nos clients, et nous développons notre équipe de professionnels talentueux qui s'épanouissent dans un environnement dynamique et orienté vers la croissance.
**Aperçu du poste**:
Nous sommes à la recherche d'un directeur de la génération de la demande innovant et à l'aise avec la technologie, qui maîtrise les derniers outils d'intelligence artificielle et les techniques de marketing numérique. Cette personne jouera un rôle clé dans l'expansion de nos efforts de marketing entrant, en stimulant la génération de prospects qualifiés et en améliorant l'efficacité globale du marketing. Si vous êtes un penseur stratégique qui aime mélanger la technologie avec des campagnes créatives pour obtenir des résultats, nous aimerions vous rencontrer
**Responsabilités**:
- Stratégie de génération de la demande : Élaborer et exécuter des stratégies de génération de demande axées sur les données pour attirer, nourrir et convertir des prospects de haute qualité. Mettre l'accent sur les outils et techniques pilotés par l'IA pour améliorer les performances des campagnes.
- Génération et développement de prospects : Mettre en œuvre des modèles de notation et de maturation des prospects alimentés par l'IA pour s'assurer que les prospects sont de haute qualité et prêts à être transférés aux ventes.
- Analyse et optimisation : Utiliser des outils d'IA et d'analyse avancée pour contrôler l'efficacité des campagnes, optimiser les taux de conversion des leads et fournir des informations exploitables pour une amélioration continue.
- Collaboration interfonctionnelle : Travaillez en étroite collaboration avec les équipes de vente et de produits pour aligner les efforts de génération de la demande sur les marchés cibles et affiner les processus de qualification des leads.
- IA et automatisation : Intégrer des outils d'IA pour automatiser les processus marketing, améliorer l'efficacité et permettre à l'équipe de se concentrer sur les tâches à fort impact.
- Rapports de performance : Définir des KPI pour la génération de la demande, suivre les performances et fournir des mises à jour régulières à l'équipe de direction, en démontrant clairement le retour sur investissement et la valeur des campagnes.
- Gestion du budget : Gérer efficacement les budgets de génération de la demande, en veillant à ce que toutes les campagnes soient optimisées en termes de rentabilité et d'impact.
**Qualifications**:
- Expérience : 7+ ans dans la génération de la demande ou le marketing de croissance, idéalement dans un secteur SaaS ou technologique.
- Compétences techniques:
- Expertise dans les outils de marketing IA, les plateformes d'automatisation et les systèmes CRM (par exemple HubSpot, Marketo, Salesforce).
- Solide connaissance des meilleures pratiques de marketing numérique, de l'analyse des données et des stratégies de marketing entrant.
- Capacité à exploiter les perspectives et les outils pilotés par l'IA pour optimiser les performances des campagnes et la productivité de l'équipe.
- Formation : Baccalauréat en marketing, en affaires ou dans un domaine connexe (MBA de préférence).
- État d'esprit : Créatif, analytique et tourné vers l'avenir, avec une passion pour l'utilisation de la technologie pour résoudre des défis marketing complexes.
**About ContactPoint360**:
ContactPoint360 is a leading global BPO focused on delivering exceptional customer experiences and tailored solutions to our clients across industries. We leverage cutting-edge technology and innovative strategies to drive client success, and we’re growing our team of talented professionals who thrive in a dynamic, growth-oriented environment.
**Job Overview**:
We’re seeking a tech-savvy, innovative Director of Demand Generation who is proficient in the latest AI tools and digital marketing techniques. This individual will play a key role in scaling our inbound marketing efforts, driving qualified lead generation, and improving overall marketing efficiency. If you’re a strategic thinker who loves blending technology with creative campaigns to deliver results, we’d love to meet you
**Responsibilities**:
- **Demand Generation Strategy**: Develop and execute data-driven demand generation strategies to attract, nurture, and convert high-quality leads. Emphasize AI-driven tools and techniques to enhance campaign performance.
- **Lead Generation & Nurturing**: Implement AI-powered lead scoring and nurturing models to ensure leads are high quality and ready for handoff to sales.
- **Analytics & Optimization**: Use AI tools and advanced analytics to moni
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