Trade Marketing Manager

4 weeks ago

Guelph, Canada Sleeman Breweries Full time

Get to know Sleeman Breweries

At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you - and we want to work with you

While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.

Our commitment to our people and our values are clear. In 2023, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.

What you’ll get

To attract top-tier talent, we offer top-tier benefits:

- Compensation that’s a step ahead
- RRSP matching program to help you save for retirement
- A commitment to work-life balance and flexible work arrangements when appropriate for the role
- Benefits coverage for partners and kids
- Parental leave top-up for primary and secondary caregivers
- Employee beer credit
- Tuition reimbursement program for eligible employees
- Employee and family assistance program
- Discount program with access to perks from big brands and local favourites

What you’ll do - The opportunity

Position:
Trade Marketing Manager

**Location**:
Guelph, Ontario

Level:
Manager

Hiring Range:
86600

to

108200

Description:
Reporting directly to the Director, Trade Marketing & Regional Brands, the Trade Marketing Manager develops and manages below the line plan (BTL) for all brands in a market.

**Responsibilities**:

- Oversee the development and execution of BTL marketing programs such as promotions, events, sponsorships and POS for all brands.
- Work closely with National Brand Managers to ensure alignment to national brand strategies.
- Evaluate marketing activity performance and effectiveness.
- Track industry trends, competitive activity and actively monitor brand performances via continuous trade presence.
- Manage the regional below the line budget.
- Play an active role in the demand planning processes to ensure in-market promotional activity is accurately captured.
- Main liaison with sales and participate in sales planning meetings to ensure flawless execution.
- Lead and provide coaching to team of Brand Activity Managers (BAM)
- Occasionally lead special projects for the marketing function or market.
- Conduct in-depth market assessment as part of the annual planning process.
- Populate and maintain BTL information (e-SMAC) on the intranet in a timely fashion.
- Foster internal and external industry and trade relationships.
- Recommend and implement continuous improvement, best practices and MUDA reduction opportunities.
- Maintain compliance with all Canadian advertising law, standards, and liquor board regulations.

**Requirements**:

- Minimum of 5 years of experience in a related role in a consumer-packaged goods (CPG) environment, including at least 2 years in a management position.
- Solid track record of developing and implementing tactical plans.
- Strong business acumen and people management skills.
- Knowledge of sales in a retail environment considered an asset.
- Strong analytical thinking and budget management skills.
- Proven ability to work effectively on multiple cross-functional teams and engage effectively with all internal and external stakeholders.
- Excellent communication skills, both written and verbal; superior presentation skills.
- Strong computer skills, including Excel, Word, PowerPoint, Outlook.
- Acceptable backcheck not limited to Employment, Education and Credit check.
- Post-secondary education in Marketing or related business field.

Working Conditions
- Travel required approximately 20% of the time.
- Relevant du directeur principal de l’activation marketing et des marques régionales, le directeur ou la directrice de l’activation marketing est responsable d’élaborer et de gérer le plan hors média de toutes les marques dans un marché.

Responsabilités principales:

- Superviser l’élaboration et l’exécution des programmes marketing hors média tels que les promotions, les événements et les commandites ainsi que les PLV pour toutes les marques;
- Travailler étroitement avec les directeurs(trices) nationaux(les) pour garantir un alignement avec les stratégies des marques nationales;
- Évaluer le rendement et l’efficacité des activités marketing;
- Suivre les tendances de l’industrie et les activités des concurrents, et surveiller le rendement des marques par le biais d’une présence continue sur le marché;
- Gérer le budget régional hors média;
- Jouer un rôle actif dans les processus de planification de la demande pour s’assurer que les activités promotionnelles sur le marché soient exécutées avec précision;
- Agir à titre de contact principal avec les ventes et participer à la planification des réunions de ventes pour garantir une exécution sans faille;
- Diriger et encadrer l’éq

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