Marketing Communications Specialist

3 months ago

Coquitlam, Canada Oppy Full time

**About Oppy**

**Grow our tomorrow.** Celebrating over 165 years in business, we are one of North America's top fresh produce sales and marketing companies. We bring over 100 varieties of produce from more than 20 different countries to the market. Recognized as one of Canada’s Best Managed Companies for the past 20 years and one of Canada’s (and BC’s) Top Employers, our business is managed by a team of dedicated professionals delivering exceptional service from over a dozen offices throughout North and South America. And, because a healthy planet is essential to our growers, customers, and all of us at Oppenheimer, sustainability plays a vital role in everything we do.

Recognized as a Top 100 Employer and Canada’s Best Managed Companies (for the last 20 years), our diverse team of dedicated professionals collaborate and make connections across our locations throughout North and South America. We owe our success to our adaptability, innovative and entrepreneurial approach, our commitment to our people, and the incredible relationships we build. We are looking for talented people who love a fast-paced, dynamic environment where you can grow your skills and career in a sector with abundant opportunity. Grow _**your**_ tomorrow with us, today.

**Overview**

The Marketing Communications Specialist plays a key role in shaping and communicating the voice of Oppy and its grower-partners’ brands across multiple platforms, ensuring that message resonates with both internal and external audiences. We’re seeking a dynamic and creative individual who is passionate about storytelling, skilled in content creation and excels in a collaborative environment. In this role, you will support the marketing department by crafting compelling narratives, managing marketing projects and collaborating closely with various teams to implement successful marketing programs. Your ability to juggle multiple tasks, maintain an organized workflow and deliver impactful communication will be critical to our marketing success.

**Accountabilities**
- Develop and write engaging marketing collateral including sell sheets, point-of-sale materials, recipes and more, to effectively communicate value proposition
- Support the marketing department in keeping marketing materials, special projects, packaging, print media, premiums and events (including trade shows) on track and within budget, ensuring timely delivery of all initiatives
- Work closely with the category and business development teams to gather details for marketing materials and collaborate with the graphic design team to collect and organize necessary assets
- Maintain and manage the image library and online assets, assisting graphic designers as needed to ensure consistency and accessibility of resources
- Assist the Marketing Communications Manager with media relations activities, including drafting and distributing press releases, coordinating trade media advertising, arranging and facilitating interviews and handling crisis communications
- Lead the planning and execution of our social media strategy including content development and community management while providing social media resources and support to our partners
- Provide outstanding service to internal and external stakeholders, with a focus on elevating products, brand and associated brand reputations
- Stay informed about industry marketing trends, competitor products and their market strategies to keep our marketing efforts relevant and competitive

**Required Knowledge & Abilities**
- A strong writer with a knack for creating compelling content for marketing materials, press releases and beyond; excellent proofreading and editing skills are essential
- A self-starter who takes initiative in organizing and updating materials, staying ahead of deadlines and overcoming obstacles with a solution-oriented mindset
- Proven track record in creativity, with the ability to execute marketing strategies effectively across various channels including packaging, print, presentations, social and digital media
- Exceptionally organized with the ability to manage multiple campaigns and brands simultaneously, maintaining a keen eye for detail in all tasks
- Excellent time management and multi-tasking skills, with the ability to set priorities and meet target goals in a fast-paced environment
- A reliable team player known for building strong relationships, readily assisting with tasks of all sizes to ensure the success of the team
- Proficient in Microsoft Excel, PowerPoint and Outlook; experience with design software such as Photoshop, InDesign and Illustrator or Canva is an asset but not necessary

**Required Qualifications**
- Degree or diploma in business with a focus on marketing, communications or business; specific training in agribusiness or related industry courses is an asset
- Minimum 3-5 years of experience in marketing communications or a related field, with a proven ability to create and manage impactful ma

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