Marketing Manager

2 months ago

Guelph, Canada Fill it Forward Full time

**Fill it Forward — Marketing Manager**

At Fill it Forward, we create reusable products, interactive technologies, and global giving initiatives that inspire the world to reuse. Choosing to reuse is a simple act of generosity that shows love for our planet and its people. Together with 1000+ organizations, we have helped fund hundreds of charitable projects and diverted over 8 million single-use bottles, cups, and bags from our landfills and oceans.

**Position Overview**

The Marketing Manager will lead the development and execution of strategic marketing initiatives that elevate our brand, drive engagement, and generate leads. This role requires a creative, data-driven professional who thrives in an entrepreneurial environment and has a strong passion for sustainability.

Reporting to the Director of Communications, the Marketing Manager will also play a key role in coordinating and supporting trade show events and customer success, ensuring impactful brand representation and marketing alignment.

**Responsibilities**
- **Content Creation**:Lead content development, ensuring consistency across all platforms. Collaborate with the team to produce engaging digital and print materials.
- **Digital & Print Marketing**: Manage SEO, social media, and website updates to boost visibility and lead generation. Leverage analytics tools to measure campaign performance and adjust strategies as needed.
- **Customer Success Tools**: Create and enhance onboarding resources, such as guides, posters, and tools that align with customer needs, driving adoption and satisfaction.
- **Event Marketing & Trade Show Support**: Design and execute promotional strategies to maximize awareness and lead generation. Collaborate with sales teams to deliver impactful event experiences.
- **Team Development**:Lead and inspire the marketing team, providing coaching, training, and performance feedback. Foster a high-energy and results-driven culture.
- **Collaboration & Insights**: Work closely with sales, product, success, and operations teams to align strategies, share market insights, and optimize lead conversion.

**Qualifications & Skills**
- **Education**: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- **Experience**: 5+ years in a marketing role with proven success in B2B strategies.
- Strong storytelling and copywriting abilities.
- Proficiency in digital marketing tools, including social media, SEO, and analytics.
- Experience with CRM and marketing automation platforms.
- Excellent organizational and project management skills.
- Strong collaboration and relationship-building capabilities.

**Experience that may set you apart**:

- A demonstrated passion for sustainability and social impact.
- Previous experience in event marketing, especially around trade shows and conferences.
- Strong understanding of website optimization and UX best practices.

**Schedule**
- 8 hours a day (Flex-time Policy - Flexible start and end time).
- Evenings and weekends may be required.
- Some travel is required.

**We are storytellers. Please tell us yours with a creative cover letter or portfolio.**

**Our Commitment to Diversity & Inclusion**

As an equal opportunity employer, we are passionate about building and sustaining an inclusive and equitable working environment for all staff members. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. Every team member enriches our diversity by exposing us to various ways to understand and engage our community.

Application deadline**:December 31, 2024**

Expected start date**:January 2025**

Job Types**:Full-time, Permanent**

Starting Salary**:$70,000**

**Job Types**: Full-time, Permanent

Pay: From $70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

**Education**:

- DCS / DEC (preferred)

**Experience**:

- Marketing: 5 years (preferred)
- Content strategy: 5 years (preferred)
- Management: 2 years (preferred)

Work Location: Hybrid remote in Guelph, ON N1G 3X7

Application deadline: 2024-12-31

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