CRM and Digital Marketing Specialist

2 weeks ago


Maple, Canada Brand Guruz Full time

**Job Overview**:
Brand Guruz Marketing Agency is seeking a versatile **CRM and Digital Marketing Specialist** to oversee our GoHighLevel CRM system and drive our digital marketing initiatives. This hybrid role requires a blend of technical CRM management and strategic digital marketing expertise to enhance customer engagement, optimize marketing campaigns, and support overall business growth for both the agency and its clients.

**Key Responsibilities**:

- **CRM Management**: Set up, customize, and maintain the GoHighLevel CRM to support marketing and sales activities for the agency and its clients.
- **Data Analysis**: Analyze CRM and marketing data to derive actionable insights and inform strategic decisions.
- **Content Strategy**: Collaborate with content creators to develop engaging content for digital campaigns and CRM communications.
- **Customer Segmentation**: Segment audiences based on behaviour, demographics, and other criteria to target marketing efforts effectively.
- **SEO & SEM**: Optimize website content for search engines and manage paid search campaigns to drive traffic and conversions.
- **Reporting**: Generate comprehensive reports on CRM performance, campaign effectiveness, and ROI.
- **Integration**: Ensure seamless integration between GoHighLevel and other marketing tools and platforms.
- **Continuous Improvement**: Stay updated with the latest trends in CRM technology and digital marketing to continuously improve strategies and tools.

**Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.

**Experience**:

- Minimum of 4+ years in CRM management and digital marketing.
- Proven experience with GoHighLevel or similar CRM and marketing automation platforms.

**Technical Skills**:

- Proficiency in CRM software and digital marketing tools.
- Knowledge of SEO, SEM, PPC, and social media marketing.
- Ability to analyze and interpret data using analytics tools.

**Soft Skills**:

- Strong strategic thinking and planning abilities.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and deadlines effectively.

**Preferred Skills**:

- Certification in digital marketing (e.g., Google Ads, HubSpot).
- Experience with content management systems (e.g., WordPress).
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).

**What We Offer**:

- Competitive salary and opportunities for professional growth and scaling income exponentially.
- Flexible work arrangements.

**Job Types**: Part-time, Freelance

Pay: $1,500.00-$2,000.00 per month

Expected hours: 12 - 16 per week

Additional pay:

- Bonus pay

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Maple, ON L6A 1R2



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