Marketing Manager

7 months ago

Maple, Canada Grand Touring Automobiles Group Full time

Grand Touring Automobiles is the home to the most Luxurious brands in the world We are looking to fill the position of a Marketing Manager to look after our Maple Lamborghini and Aston Martin location. In this dynamic, fast-paced environment, the Marketing Manager is primarily responsible for supporting the sales team with key marketing initiatives. This position is also responsible for the day-to-day coordination, development, and maintenance of all digital platforms including Retailer websites, and CRM tools.

POSITION FUNCTION

1. Sales Support - Support marketing campaigns under the direction of the Sales & General Manager:

- Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned, and aftersales marketing.
- Accountable for all paid and organic digital marketing initiatives.
- Assure the completion of assigned Marketing projects accurately, on budget and on time.
- Plan and execute sales events.
- Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.
- Co-op Marketing Claims - Ensure OEM Marketing Policy requirements are met with the submission of invoices and proper backup documents for reimbursement upon monthly deadlines.

2. Event Management - Plan and execute luxury event activations.
- Lead the end-to-end planning and execution of events, including venue selection, logistics, vendor management, and budget oversight.
- Develop creative event concepts and themes that align with our brand identity and objectives, ensuring each event delivers a memorable and immersive experience for attendees.
- Oversee guest invitations, RSVP tracking, and guest relations, ensuring a seamless and personalized experience for all attendees.
- Collaborate with cross-functional teams, including marketing, sales, and operations, to align event strategies with business goals and objectives.
- Negotiate contracts, manage vendor relationships, and secure sponsorships to enhance event offerings and maximize ROI.
- Manage on-site event logistics, including set-up, guest registration, and coordination of event staff and volunteers, to ensure events run smoothly and exceed expectations.
- Conduct post-event analysis and evaluation to measure event success, gather feedback, and identify opportunities for improvement.

3. Digital Channels - Manage the Retailer's social media channels, including overseeing the creation and tracking the performance of social media campaigns.

4. Digital Platforms & Integrations - Coordinate and execute the development of the Retailer's digital platforms including content management:

- Updating and maintaining website content as required
- Develop and manage local content as necessary including but not limited to all brands, SEO, service, boutique, etc.
- Ensure all Digital content is consistently branded and fully integrated with all consumer touch points.
- Co-ordinate with internal teams to support brand marketing

5. Digital Analytics - Provide online competitive research & analysis by leveraging internal and external resources to gather relevant benchmarks for website metrics, search, social media, mobile and other associated digital touchpoints.
- Generate monthly campaign reports that reflect month-over-month results for all digital activity.

MINIMUM QUALIFICATIONS
- The following qualification factors reflect the minimum skills and abilities required of the qualified applicant._

: College or university degree. Minimum 3 years of automotive marketing and 5 years of digital and event marketing experience including related experience in:

- using content management systems;
- using lead management systems;
- social media management
- event planning background
- strong understanding of best practices in digital content strategies, brand digitization, and the digital development process;
- Exceptional copywriting and creative development skills;
- Excellent communication skills - present ideas in a clear concise way, both written and verbal
- Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control.
- Exceptional organizational skills: ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems.
- Demonstrate superior analytical skills.
- Google Analytics reporting
- Experience using Adobe Photoshop, Illustrator, and InDesign is required.
- Photography experience is an asset.

Grand Touring Automobiles offers competitive compensation plans, health and dental benefits, a new state of the art facility and much more.

Pay: From $80,000.00 per year

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Overtime pay

**Experience**:

- Marketing: 5 years (preferred)
- Automotive Marketing: 3 years (preferred)
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