Digital Content and Marketing Specialist

5 days ago

Hamilton, Canada Hamilton Health Sciences Foundation Full time

Hamilton Health Sciences Foundation provides vital funding to enable the best possible patient care. We inspire and motivate gifts that fund medical equipment and patient amenities, innovative research initiatives, essential redevelopment of clinical care spaces, and the education and training of health care providers.

As a registered charitable organization, we proudly support patients and families across south-central Ontario, and from outside the region, who receive specialized care at Hamilton Health Sciences including Hamilton General Hospital, Juravinski Hospital and Cancer Centre, McMaster Children’s Hospital, and St. Peter’s Hospital. The associated programs at the Regional Rehabilitation Centre, McMaster University Medical Centre and Ron Joyce Children’s Health Centre are also included. The Foundation is committed to the Donor Bill of Rights and to being a donor-centered organization. All members of The Foundation’s staff team support development activities by ensuring the maintenance of accurate records of information on the Raisers Edge database. Hamilton Health Sciences Foundation is committed to protecting the privacy of our donors and prospects.

This is an exciting time to join Hamilton Health Sciences Foundation as we build upon a strong foundation of our Culture Code that includes the values of respect, impactful and inspiring. We believe that relationships and partnerships are the basis of excellence in fundraising and have a vision to see a community of inspired and committed donors who embrace _**It’s Vital to Care. **_Every position in The Foundation contributes to a safe, inclusive environment for all through compliance with The Foundation’s equity, diversity and inclusion philosophy and patient and staff safety policies and procedures.

**Position Summary**:
Are you passionate about inspiring storytelling for a wonderful cause? The Foundation is looking for an experience digital communications professional who will elevate the digital personality of the brand and bring their heart and passion to a mission-based environment.

The responsibilities include but are not limited to:

- (1)_ _Content creation_
- Create, design and produce engaging, visual content (images, infographics, video, reels) primarily for digital channels - both owned and paid media.
- Create and manage content for digital screens at Hamilton Health Sciences (HHS) sites.
- Align digital content with The Foundation’s mission, vision, values, and creed.
- Ensure that brand standards, messaging and style guidelines are adhered to in all content and that digital content is presented in an appealing and professional manner.
- Support the management of the content calendar.

(2) _Social media and community management_
- Lead for all social media platforms including: Facebook, Instagram, LinkedIn, Twitter and YouTube.
- Publish content across all social media platforms.
- Monitor, respond to and engage with our audiences in a timely manner across social media platforms in accordance with Foundation guidelines.
- Support Children’s Miracle Network/Canada’s Children’s Hospital Foundations and corporate partners on social media when required.
- Lead for social media coverage at signature events such as MacKids Walk & Wheel, Illuminight and the annual gala.
- Monitor Facebook Fundraising initiatives, as well as other social-based fundraising.
- Run A/B testing and optimization.
- (4)_ _Other_
- Support monthly and quarterly data reporting.
- Incorporate both on-page and off-page SEO principles to build the Foundation’s visibility online.
- Propose creative and innovative ideas to drive engagement and conversions (donate, fundraise, or register for an event).
- Stay up to date on digital marketing best practice, as well as the latest developments and trends.
- Work collaboratively across The Foundation to conceptualize, research, and create impactful content.
- Actively promote, participate in, and be an ambassador for the Foundation’s fundraising activities
- Prioritize and keep multiple projects moving in a timely manner, meet deadlines and manage expectations.
- Contribute to other marketing and communications projects as needed.
- Post-secondary diploma/degree, preferably in digital marketing, multimedia, web design, communications, or relevant field. Equivalent combination of education and experience will be considered.
- A compelling writer/editor and an effective storyteller who can skillfully adapt messaging for different audiences and channels.
- Strong knowledge of brand development and brand reputation, and working within brand guidelines.
- Ability to condense and package information in a visually appealing and logical manner.
- Excellent organizational and project management skills, with meticulous attention to detail to deliver high-quality content in a changing environment with multiple conflicting demands.
- Is data-oriented and champions a test-learn-optimize approach.
- Strong communica

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