Social Media and Visual Content Specialist

6 months ago

Hamilton, Canada McMaster University Full time

Are you passionate about crafting compelling narratives through social media platforms? Do you have a knack for creating visually stunning content? If so, we have an exciting opportunity for you

Ranked as one of the world’s top 100 universities, McMaster university is devoted to the cultivation of human potential, realized through our innovative educational programs, cutting-edge research, and the diverse students, faculty, staff and alumni who make up the McMaster family. Dedicated to creating a Brighter World, we recognize that our people are our most valuable resource. Those who join McMaster will find a community of talented individuals who are inspired by the university's commitment to embodying the values of integrity, quality, inclusiveness and teamwork. It is through these talented individuals, their creativity and drive for results that has earned McMaster its reputation as being Canada's "most innovative" university.

Together, Communications, Marketing and Public Affairs amplifies and enables McMaster’s bold ambition to advance human and societal health and well-being. We will lead the sector by building relationships, reputation and resources, achieving results that support McMaster’s strategic priorities.

Within Communications, Marketing and Public affairs, the Strategic Communications team is an award-winning group with a collective will to achieve ambitious goals. The team is responsible for raising the profile of the university through media relations, marketing, social media and innovative storytelling approaches on a variety of platforms aimed at different audiences. We are seeking an equally talented Social Media and Visual Content Specialist to support our goals.

**Role Summary**:
Do you believe that great visual content is fundamental to successful storytelling? Do you love finding innovative and engaging approaches to creating content on social media? This could be the creative role for you.

As a key member of the Strategic Communications team, the Social Media and Visual Content Specialist will be responsible for producing and managing visually driven content to express McMaster’s brand on several platforms, with a strong focus on social media content creation. Reporting to the Associate Director, Content, this role will design visual and social media content from initial concept to completion, to advance university priorities. Along with producing content, this role will support the university’s proactive social media strategy by managing a content calendar and assisting with community engagement. Photo and video content creation using a smartphone is required. The role creates a variety of content for the university to reach a variety of audiences, including researchers, students, alumni, and external partners.

**Accountabilities**:
Visual Content Creation (with a focus on graphic design)
- Create, edit and produce digital and multimedia branded content, including graphics, and storytelling assets to support Strategic Communications and university goals.
- Use design tools and multimedia solutions to generate meaningful and impactful digital content.
- Develop original and custom graphic design and communications which may be include, but is not limited to, websites, social media campaigns, digital advertising, print and digital magazines, newsletters and reports to support news, marketing and other brand assets and communications.
- Provide insights and recommendations to produce engaging content to meet specific needs.
- Create and gather text, graphics, illustrations and photo images.
- Gather and compile information necessary to complete projects.
- Provide design advice to various audiences.
- Develop a cost-effective strategy for all design work produced.
- Proof and edit material for accuracy and completion.
- Take photos and shoot video as needed.

Social Media Management
- Design and deliver social media and digital campaigns to achieve outreach goals.
- Create engaging social media visual and video content from concept to completion, including pitching ideas, filming using a smartphone or other camera, editing and revisions.
- Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
- Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns to make adjustments for maximum results.
- Provide insights and recommendations to produce engaging content to meet specific needs.
- Work closely with the Associate Director and team to develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the university’s overall strategic plan and stated priorities.
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